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5 years ago by Jennifer Watkiss

Mobile, Retail & Data – Three trends from PPA 2013

Last week Adestra sponsored the Professional Publishers Association (PPA) annual conference. We have a number of publishing clients and it’s a great opportunity to talk with some of them, and see what’s buzzing in their world. Turns out that, as far as marketing goes, publishers are working on the same issues as most other industries:…

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6 years ago by Adestra

Adestra join PPA as strategic partner

Leading Email Service Provider Adestra announces it has joined the Professional Publishers Association (PPA) as its new strategic email marketing partner. Adestra will provide email help and advice to PPA members to combat key issues facing modern publishers – including deliverability, automation, relevance, customer engagement, sender reputation and social media integration. Email marketing is such…

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