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personalisation

4 days ago by Anca Staples

Food for thought to help you focus your email marketing in 2017

At the end of a year (calendar of financial, depending on how you operate) and the beginning of another it’s necessary, even if it’s not easy, to take a step back, evaluate and plan. But it’s difficult to stare at a blank piece of paper (or at each other if you’re doing this exercise with…

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Strategy

1 week ago by Melanie White

Four ways to make the most of your content with email

Creating quality content is tough, so you when you do, you want to make sure it’s working as hard as possible. Here are some tips for getting the most out of your content by using it to drive your email marketing. Personalization We identified personalization as one of the top marketing trends for 2017. We…

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Content

2 weeks ago by Suzy Carter-Kent

Reflecting on 2016: The Travel & Leisure sector shines through email

2016 has been a great year for email in general, but the Travel & Leisure industry’s email performance really kicked off. According to the 2016 Email Industry Census – Key Sector Report, 83 percent of companies in this sector rate email ROI as ‘excellent’ or ‘good’ (up by 11 percent compared to 2015). And they were only…

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travel-email

4 weeks ago by Anca Staples

Reflecting on 2016: The best email campaigns in retail

The beginning of the year is generally a time for reflection and goal-setting. As you analyse the performance of your email campaigns from last year, it’s good to benchmark your results and strategies against others in your sector, and draw inspiration from fellow marketers in other sectors. We’re very proud of what our clients have…

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webinar-10-retail-ideas

1 month ago by Ryan Phelan

What’s in a name? Everything, when you add relevant information

As email marketers we always focus on relevance. I’ve written recently about the differences between personalization and segmentation, and how just using someone’s first name isn’t enough to work the magic that makes an email message so vitally important to end users. After all, you don’t want your intended recipients to just open your mail messages, you…

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whats in name

2 months ago by Matt McGowan

Four campaigns that I hearted this year

It’s that looking-back time of the year again, and I’m going to reflect on some of the brilliant but under-the-radar campaigns that truly captured my eyes. I love these because they illustrate the power of personalization, smart uses of data and the potential of a robust email service platform. Dynamic lists blow past ticket target…

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iheart-love

3 months ago by Ryan Phelan

Why segmentation is not personalization

With all of the different buzzwords that rise and fall in the language of marketing, it’s hard not to get confused. But what’s even worse than not knowing the buzzword of the month is listening to people who toss these terms around without knowing what they mean. Take two words that represent hot topics among…

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segments-segmentation
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