Tel: 01865 242425

Tel: 1-855-835-0471

Tel: 1300 993 579

personalisation

4 weeks ago by Matt McGowan

Four campaigns that I hearted this year

It’s that looking-back time of the year again, and I’m going to reflect on some of the brilliant but under-the-radar campaigns that truly captured my eyes. I love these because they illustrate the power of personalization, smart uses of data and the potential of a robust email service platform. Dynamic lists blow past ticket target…

Read full article
iheart-love

2 months ago by Ryan Phelan

Why segmentation is not personalization

With all of the different buzzwords that rise and fall in the language of marketing, it’s hard not to get confused. But what’s even worse than not knowing the buzzword of the month is listening to people who toss these terms around without knowing what they mean. Take two words that represent hot topics among…

Read full article
segments-segmentation

2 months ago by Antony Humphreys

Will GDPR affect marketers’ ability to personalise communication?

With a 29 percent growth in marketers focusing on personalisation in 2016, it’s clear that marketers are starting to see the benefits of using this strategy. However, with ever-tightening data regulations in Europe and abroad, it’s important to make sure that you collect and use data in a compliant manner. Here are some key points…

Read full article
EU-Data-Regulation-webinar

3 months ago by Jennifer Watkiss

A strategic approach to email can fill your event with the right audience

Events are primarily about people. They bring us together for business, for social occasions and to encourage face-to-face communication. Yet it’s digital technologies that are transforming the events industry. Processes are streamlined with check-in and social seating apps, and user experiences are enhanced through personalization, social media integration and wearable technologies. While the industry is…

Read full article
Audience Applauding Speaker At Business Conference events

3 months ago by Matt McGowan

Onboarding: The path to customer engagement and retention

When exactly does a customer conversion occur? Is it when someone opts in to email? When someone subscribes to your service? The first time he or she makes a purchase? You may have a different answer depending on your business model. But we’d like to suggest a different way of looking at conversions: It’s an…

Read full article
welcome-onboarding

3 months ago by Anca Staples

Are marketers forgetting to use an important asset they already have?

In the age of increasing data and privacy concerns, consumers expect to see the level of data they share with your company reflected in the communications they receive. And with 63 percent of marketers regarding personalisation as an effective marketing strategy, it’s surprising we don’t see it in use more often. In a new study…

Read full article
personalisation

4 months ago by Adestra

Nearly a quarter of marketers could be in breach of data protection laws

New research from the IDM and Adestra into personalisation and data habits of digital marketers reveals the importance of understanding the rules around data 28th September 2016, TFM, Adestra stand no.T560 – Unveiling new research at the Technology for Marketing (TFM) show, the Institute of Direct and Digital Marketing (IDM) reveals the use of personalisation…

Read full article
Page 1 of 41234