Tel: 01865 242425

Tel: 1-855-835-0471

Tel: 1300 993 579

personalisation

1 month ago by Anca Staples

Chart of the Week: What is stopping marketers from using more personalisation?

Increased competition in the inbox and increased expectations from consumers have made marketers realise that the need to personalise their communications is more pressing than ever. In fact, it’s the number one area the 1,200 respondents to the 2017 Email Marketing Industry survey indicated as their focus for 2017, chosen by 30% of them. However, willingness to…

Read full article
personalization

2 months ago by Alexandra Mocanu

Why it’s important to personalise your communications

As we all know, the marketing industry often comes up with buzzwords that get marketers overly excited. As the days of ‘Dear Sir/Madam’ are hopefully past us, personalisation has gone from buzzword to a real industry focus. While many marketers claim that they use it, our 2017 Email Marketing Census has revealed that most are…

Read full article
stand out inbox

4 months ago by Anca Staples

What is the toughest weapon for email marketers in 2017?

The 2017 Econsultancy/Adestra Email Marketing Industry Census has just been published and it brings with it a flurry of exciting insight into our industry. And one of the heroes of this year’s report is undoubtedly personalisation. We’ve said it time and time again, today’s consumers don’t just appreciate communications that are personalised to them, they expect them.…

Read full article

4 months ago by Adestra

The 2017 Email Industry Census highlights the struggles and opportunities that digital marketers are facing

Email still delivers great ROI, but which activities should be the top priorities? London, 19th April 2017 – For the third year running email marketing has topped the digital marketing ROI charts, according to the 2017 Econsultancy/Adestra Email Marketing Industry Census. In addition, success with automation programmes has grown, and better personalisation is a key…

Read full article

5 months ago by Anca Staples

Chart of the week: Which types of data do marketers collect?

In the age of shrinking attention spans and short punchy content, we’ve decided to bring you a new type of weekly posts. Stats and numbers are a great way to take the pulse of an industry, evaluate a tactic or solution and grab attention in a presentation. That’s why I’m going to start sharing a…

Read full article
Data-analysis

5 months ago by Jefferson Davis

The strategies agency marketers use to stand out in the inbox

Brand architects, data specialists, digital pioneers and marketing strategy consultants – all these terms describe agency marketers and the different roles they own as part of providing marketing services to their clients. Regardless of which one you identify with, you probably know that agencies are more agile when it comes to adopting email innovation and…

Read full article
stand out inbox

5 months ago by Anca Staples

More than ‘Hello’ – welcome emails that fuel First-Person Marketing

‘Subscription or sign-up to website’ is the most popular email trigger used by both in-house and agency marketers with 46 percent of them using it (2016 Email Census). Not surprising considering welcome emails are also the most opened campaign according to a study from MarketingSherpa. But while you can have a welcome email with the…

Read full article

6 months ago by Anca Staples

Food for thought to help you focus your email marketing in 2017

At the end of a year (calendar of financial, depending on how you operate) and the beginning of another it’s necessary, even if it’s not easy, to take a step back, evaluate and plan. But it’s difficult to stare at a blank piece of paper (or at each other if you’re doing this exercise with…

Read full article
Strategy

6 months ago by Melanie White

Four ways to make the most of your content with email

Creating quality content is tough, so you when you do, you want to make sure it’s working as hard as possible. Here are some tips for getting the most out of your content by using it to drive your email marketing. Personalization We identified personalization as one of the top marketing trends for 2017. We…

Read full article
Content
Page 1 of 612345...Last »