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8 months ago by Anca Staples

The top email clients of 2016 – mobile growth starts to slow down

The best thing any marketer can do in January is analyse the results from the year just gone, identify areas that need attention, key improvements and successes. To give you a hand, I’ve put together an overview of how email client use has evolved over the course of 2016, which can help guide your strategy…

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Year in Review

1 year ago by Kristina Wright

How to get your message across with images in email turned off

We all want our emails to look beautiful and images play a key part in this. They say a picture is worth a 1000 words, but if the email client of your subscriber disables images, your message can get lost with them. This is an even bigger problem if you’ve used images to display text.…

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1 year ago by Adestra

Outlook: the struggles of making a masterpiece

The good news when it comes to developing HTML emails is that a lot of browsers and email clients have moved in leaps and bounds and, in the right hands, emails are starting to really push the boundaries with more web-like layouts, animations and buttons. Unfortunately, not every client has moved on… Picture the scene:…

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2 years ago by Peter Rylands

Term of the week: what is an email client?

An email client is what you use everyday to send and receive emails. Is it that simple? Yes, essentially. Email clients enable you to access your inbox across a multitude of devices; Outlook, Gmail and Hotmail all have apps that allow you to host your inbox on your phone but their basic functionality is still…

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2 years ago by Adestra

The Top 10 Email Clients of 2015 – mobile opens grow by 30%

As we close the books on 2015, we thought it would be useful to share the evolution of email clients usage – based on data gathered from MessageFocus campaigns sent worldwide. Spoiler alert: mobile email clients see another fantastic year of growth We can’t delve into the specifics of the top 10 email clients without…

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4 years ago by Adestra

What’s the problem with Graymail?

In my previous post I gave a bit of background to where the concept of graymail came from. In this post I want to ask, why is graymail a problem? For users Most people have more than one inbox (I have 5 for different purposes, don’t ask), and people use their inboxes differently. Broadly speaking,…

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4 years ago by Adestra

What is Graymail?

Between 2004 and 2010 some of the biggest ISPs (Internet Service Providers) held a conference called CEAS, the Collaboration, Electronic messaging, Anti-Abuse and Spam conference. Sponsored by Microsoft, its purpose was to share research and insights on the technological aspects of dealing with email services and, in particular, spam. At the 2007 conference a paper…

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4 years ago by Adestra

Embedding video into your email – will it work?

Check out the updated version of this post. Video in email is a common topic of discussion with clients, but it is often shrouded in mystery”¦ will it work? Or won’t it? Which email clients support it and which don’t?  Many of  us use a static image to link to a YouTube video which is…

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4 years ago by Neil Bursnoll

The changing face of HTML for email, and fantasy fiction

I’m Batman. Well, not in that sense. What I do mean is by day I fix coding problems and build templates and forms alongside my Production team. And by night I’m a novelist, and I’ve just had my debut published. A number of years ago I turned to creating HTML files by hand, using advanced…

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