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optimal marketing email frequency

2 years ago by Ryan Phelan

Beating the unsubscribe with the opt-down approach

One of the main reasons people unsubscribe from email lists is a lack of relevance in the email they receive. Maybe there’s too much or not enough, or maybe the content and messaging is no longer meaningful to them. Lack of relevance is consistently one of the top responses from consumers on why they unsubscribe.…

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think different

4 years ago by Steve Denner

Data fatigue – how much is too much?

Is there such a thing as an optimal marketing email frequency? The balance between sending too many and too few emails is a hard one to get right. If the frequency is too high, subscribers will tune out. Too low, and, well… who are you again? One study by Merkle found that a staggering 73% of those who…

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