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opt-in

3 months ago by Matt McGowan

Email is the golden key to identity

If you don’t know who your customers are, how can you provide them with relevant, meaningful and interesting communications? To be successful, marketers must learn to manage their customers’ identities—and that means much more than having a CRM. Identity management is really about addressability of the consumer—being able to anonymously recognize your customers across channels…

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identity

5 months ago by Ryan Phelan

The burning question: When should you use confirmed opt-in?

As an email marketer, I would rather have 100 customers who open and engage with my messages than 10,000 who don’t. (I’ll pause a moment here while you imagine your CMO’s head exploding if you ever said that in a team meeting.) Kidding aside, we marketers have always focused our acquisition efforts on adding massive…

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3 years ago by Anca Staples

Term of the week: double opt-in

Welcome to ‘Term of the Week’, explaining what you need to know in around 150 words. With spam legislation becoming more aggressive worldwide, it’s crucial to make sure you have the permission to email a contact to avoid a situation like John Lewis’. A very good strategy for protecting yourself is to have a double…

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4 years ago by Steve Denner

Back to basics: do you know all the email marketing regulations?

In our hurry to embrace new forms of email marketing, even old hands could find themselves falling fall foul of basic email marketing regulations. Time for a refresher course… With the ongoing explosion of different types of email marketing and associated technologies; (more automated email, more triggered real-time emails) it’s important not to lose sight…

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