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open rates

8 months ago by Peter Rylands

Term of the week: what exactly is an email open?

An email open, as the name suggests, is a record of how many times your email was opened/viewed. How are opens tracked? Within each email is a hidden tracking pixel, when images are downloaded in the message it is recognised as being opened. Depending on your email client, images are downloaded differently. More often than not…

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1 year ago by Jennifer Watkiss

Improve your subject lines like never before

A recent infographic by Sikich pointed out that email marketing can be up to 20 times more effective than other marketing channels, but to get there you need subscribers to open your emails first. The key to that is the subject line. Following the success of our 2013 Subject Line Report, we’ve decided to take…

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2 years ago by Adestra

The reign of mobile and what it means for marketers

Mobile technology has facilitated access to information at any time, making commutes easier and generally just helping consumers take advantage of every spare second. While that implies marketers now have more chances of reaching their ideal target audience, it means they have to change the way their approach. This should be driven by their consumers’ behavior…

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2 years ago by Adestra one big reason why customers aren’t seeing your emails

Apps such as can mean your emails never make it into customers’ primary inboxes — find out how to make sure your messages are seen. Email is still one of a marketer’s most effective tools. Yet even with the most engaging subject lines, open rates vary enormously. According to an Epsilon analysis of billions of emails sent across multiple industries,…

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3 years ago by Adestra

The four metrics every newsletter creator should measure

Can you calculate the ROI on newsletters as part of your email marketing strategy? Yes, with these four metrics, you really can. The email newsletter is often regarded as the poor sibling to a ‘proper’ sales email – the kind you send to prospects to see if they’re interested in a dialogue – because the motivation…

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3 years ago by Adestra

True or false: shorter subject lines will give you better results

There is much advice about subject lines out there – the key is to know what the trends are… and to see how they match up to your email marketing intuition. A study by Return Path found that open rates were 12.5% higher where subject lines contained less than 49 characters, compared to those that were…

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