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open rates

2 months ago by Carmen Crespo Lopez

5 ways to boost your email open rates

80% of marketers use open rates as one of their key metrics for success. We’ve derived this figure from the 2017 Email Marketing Census Report by Econsultancy in collaboration with Adestra, and it may well ring true with your own email marketing strategy. In my experience, however, a considerable number of marketers don’t know exactly…

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8 months ago by Anca Staples

How will Easter affect retailers’ email engagement?

Every year there is a flurry of articles predicting and then dissecting the results of the Christmas period, but little seems to be published about Easter. Although a much smaller sales opportunity, Easter is starting to gain momentum as a key retail date so I thought it would be good to share some email stats around…

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Easter

9 months ago by John Stephenson

Inbox delivery is a popularity contest

When looking at email metrics, marketers are typically focused on those around performance: open rate, click rate, and total delivered. While these are very important stats to review, they don’t tell the whole story of your email program. What is wrong with current metrics? Email Service Providers (ESPs) like Adestra use activity such as opens, clicks,…

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mailbox- deliverabillity

1 year ago by Matt McGowan

Onboarding: The path to customer engagement and retention

When exactly does a customer conversion occur? Is it when someone opts in to email? When someone subscribes to your service? The first time he or she makes a purchase? You may have a different answer depending on your business model. But we’d like to suggest a different way of looking at conversions: It’s an…

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welcome-onboarding

2 years ago by Peter Rylands

Term of the week: what exactly is an email open?

An email open, as the name suggests, is a record of how many times your email was opened/viewed. How are opens tracked? Within each email is a hidden tracking pixel, when images are downloaded in the message it is recognised as being opened. Depending on your email client, images are downloaded differently. More often than not…

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2 years ago by Jennifer Watkiss

Improve your subject lines like never before

A recent infographic by Sikich pointed out that email marketing can be up to 20 times more effective than other marketing channels, but to get there you need subscribers to open your emails first. The key to that is the subject line. Following the success of our 2013 Subject Line Report, we’ve decided to take…

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3 years ago by Adestra

The reign of mobile and what it means for marketers

Mobile technology has facilitated access to information at any time, making commutes easier and generally just helping consumers take advantage of every spare second. While that implies marketers now have more chances of reaching their ideal target audience, it means they have to change the way their approach. This should be driven by their consumers’ behavior…

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