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1 month ago by Ryan Phelan

Three email acquisition strategies, just in time for the holidays

If you’re just starting to think about email acquisition during the holiday season, I have bad news for you: That boat sailed about nine months ago. But, I can still get you on board. The holiday season is about more than just selling. Sure, that’s a big part of it. But, it’s also a new-customer…

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1 month ago by Matt McGowan

Onboarding: The path to customer engagement and retention

When exactly does a customer conversion occur? Is it when someone opts in to email? When someone subscribes to your service? The first time he or she makes a purchase? You may have a different answer depending on your business model. But we’d like to suggest a different way of looking at conversions: It’s an…

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