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onboarding

3 months ago by Matt McGowan

How to master the art of quality email acquisition

Email is a permission-based medium. Before you say “duh” let me explain. Of course, your email list should consist only of opted-in addresses, but the fact is, true consumer permission is more than just ticking a box in a signup form. It all comes down to how you acquire email addresses and what you do…

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email acquisition

7 months ago by Ryan Phelan

Three email acquisition strategies, just in time for the holidays

If you’re just starting to think about email acquisition during the holiday season, I have bad news for you: That boat sailed about nine months ago. But, I can still get you on board. The holiday season is about more than just selling. Sure, that’s a big part of it. But, it’s also a new-customer…

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holidays

7 months ago by Matt McGowan

Onboarding: The path to customer engagement and retention

When exactly does a customer conversion occur? Is it when someone opts in to email? When someone subscribes to your service? The first time he or she makes a purchase? You may have a different answer depending on your business model. But we’d like to suggest a different way of looking at conversions: It’s an…

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