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Modern marketing

2 years ago by Jennifer Watkiss

Marketing management: skills you need to create a modern marketing team

Marketing is going through a seismic change, with new roles and skill sets required to deal with the data-centric nature of modern marketing. The age of the funnel is dead. Replacing it is “the age of the customer”, where the purchaser, not the marketer, has control of the buying journey. This shift means it has…

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