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mobile

6 days ago by Anca Staples

Chart of the week: Growth in mobile email opens slows down

The media has proclaimed every year for the past five or so as the ‘year of mobile’ so perhaps we would be better off calling it the ‘decade of mobile’ or ‘era of mobile’. With steady growth in many areas including email opens, it seems like mobile growth is starting to slow down. Our email…

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Mobile Consumers SMS Marketing

2 weeks ago by Melanie White

Should you hold off on that bunny emoji?

It’s almost Easter – and that means bunny and flower emojis sprinkled everywhere. It may seem like a no-brainer to include them in your latest email campaign, but it’s not always appropriate. And, with emojis appearing in so many subject lines, your decorated email could be less likely to get noticed. According to the latest…

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emoji bunny

3 weeks ago by Ryan Phelan

10 things your mom would ground you for if she were your boss

Growing up on a farm in Iowa gave me many fond memories of my mother and the wisdom she imparted to me (or tried to, anyway) over the years. She also grounded me for all kinds of infractions. But almost worse than the groundings were what she would say while she was doing it: “I’m so…

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parent - kid

3 months ago by Melanie White

Why social media is email’s secret weapon

Email and social media may seem at first glance to be opposites. Email marketing – if you’re approaching it right – is carefully composed and strategically executed. Social media, on the other hand, thrives on spontaneity and is prone to chaos. Each channel has unique advantages for keeping in touch with customers. Email lets you…

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pow

3 months ago by Anca Staples

The top email clients of 2016 – mobile growth starts to slow down

The best thing any marketer can do in January is analyse the results from the year just gone, identify areas that need attention, key improvements and successes. To give you a hand, I’ve put together an overview of how email client use has evolved over the course of 2016, which can help guide your strategy…

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Year in Review

3 months ago by Matt McGowan

From cookies to ad IDs, why email is key

Necessity is the mother of invention, and the need to provide a reliable identifier for mobile users has led to a revolution in identifying and tracking users across all devices. We may not see the fruit of this revolution for a few years, but I predict that the depreciation of the cookie will continue. Responding…

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cookies

3 months ago by Matt McGowan

Three scenarios for marketing with the Internet of Things

I love those end-of-the-year, “best of” lists as much as anybody. Now, as a new year begins, it’s a great time to get a bit futuristic and think of the bests yet to come. And one of the most exciting things in the near future, I think, is the Internet of Things (IoT). The IoT…

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internet-of-things

4 months ago by Steve Denner

Why mobile is no longer in focus – it’s all about the journey

Email strategies must recognise users are now constantly moving between devices. Consumers now expect a consistent experience across every device – whether they happen to be using a PC, mobile or tablet. So what can businesses do to improve the customer journey that is gradually blurring between devices? Since Apple launched the iPhone in 2007,…

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happy-customer-shopping

5 months ago by Ryan Phelan

And my four email marketing predictions for 2017 are….

Here’s what will happen with email in 2017: Nothing. Nothing is going to change until we as marketers change how we think about email. Look at the last 10 years or so. The email marketing industry has not seen the explosive growth of other advertising media, such as social, apps, wearables, artificial intelligence and machine learning.…

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new-years-eve-2017
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