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mobile

3 days ago by Matt McGowan

From cookies to ad IDs, why email is key

Necessity is the mother of invention, and the need to provide a reliable identifier for mobile users has led to a revolution in identifying and tracking users across all devices. We may not see the fruit of this revolution for a few years, but I predict that the depreciation of the cookie will continue. Responding…

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cookies

1 week ago by Matt McGowan

Three scenarios for marketing with the Internet of Things

I love those end-of-the-year, “best of” lists as much as anybody. Now, as a new year begins, it’s a great time to get a bit futuristic and think of the bests yet to come. And one of the most exciting things in the near future, I think, is the Internet of Things (IoT). The IoT…

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internet-of-things

2 weeks ago by Steve Denner

Why mobile is no longer in focus – it’s all about the journey

Email strategies must recognise users are now constantly moving between devices. Consumers now expect a consistent experience across every device – whether they happen to be using a PC, mobile or tablet. So what can businesses do to improve the customer journey that is gradually blurring between devices? Since Apple launched the iPhone in 2007,…

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happy-customer-shopping

1 month ago by Ryan Phelan

And my four email marketing predictions for 2017 are….

Here’s what will happen with email in 2017: Nothing. Nothing is going to change until we as marketers change how we think about email. Look at the last 10 years or so. The email marketing industry has not seen the explosive growth of other advertising media, such as social, apps, wearables, artificial intelligence and machine learning.…

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new-years-eve-2017

3 months ago by Anca Staples

Three winning strategies for the retail sector this holiday season

‘Tis maybe the season to be jolly, but it’s also the time of the year that requires the most attention for retailers. To make sure all the hard work pays off, you need to choose channels wisely so they can have the biggest impact for return on investment (ROI). While you might have people in your…

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Holiday email planning

5 months ago by Matt McGowan

Teens and email: getting in the inbox

Everyone “knows” that teens are all about the chat, right? At Adestra, we believe in relentless testing – and that goes for ideas, too. So, we did a consumer survey that looked at people at both edges of the age span: teens aged 14 to 18 and millennials aged 19 to 34 at one end,…

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teens

5 months ago by Ryan Phelan

How to use SMS for email segmentation

Count yourself fortunate if you have your customers’ mobile numbers. It’s one of the most closely held pieces of data among consumers and a solid indicator of brand affinity and trust. Maybe you got those numbers at registration or during transactions? If you did, virtual high five! You’ve certainly done well. Too many marketers squander this…

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SMS- text messaging

6 months ago by Peter Rylands

Charities, Government & Not-for-Profits see great improvement in email marketing year-on-year

From looking at the overall best performer (Publishing & Media) we’re going to the ‘Most Improved’, a category taken by the Charities, Government & Not-for-Profit sector. 2015 produced mediocre results for the sector, but our 2016 Sector Census shows them to moving forward leaps and bounds. Do Bigger Budgets Mean Better ROI? The Charities, Government…

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6 months ago by Peter Rylands

Publishing & Media remains top sector for email marketing in 2016

Our 2016 Email Marketing Census showed that email marketing has had spectacular ROI growth in comparison to other channels. It’s not just the technology that’s evolved though, the way in which marketers think has evolved too – they focus customer-driven marketing aided by an increased integration between technologies and channels used over the last decade.…

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6 months ago by Ryan Phelan

Three useful tips for adding mobile KPIs to your executive reports

Most of the conversations that marketers have been having about mobile email revolve around the end product – does it look and function properly on a mobile device? It’s a crucial question, after all. Adestra’s own study of consumer adoption and attitudes around email found that readers will delete a message that doesn’t look right…

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mobile reporting
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