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millennials

3 weeks ago by Matt McGowan

Teens and email: getting in the inbox

Everyone “knows” that teens are all about the chat, right? At Adestra, we believe in relentless testing – and that goes for ideas, too. So, we did a consumer survey that looked at people at both edges of the age span: teens aged 14 to 18 and millennials aged 19 to 34 at one end,…

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teens

4 months ago by Ryan Phelan

Why email marketers should look beyond their traditional echo chambers

I recently got back from Chapel Hill, North Carolina, where I attended the DMA Nonprofit Federation‘s leadership summit and met industry leaders from some of the top nonprofit organizations in the US, like the Red Cross, AARP, Catholic Charities and Wounded Warriors. For me, this was a different kind of conference and the format wasn’t…

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a-look-at-2016

12 months ago by Antony Humphreys

Millennials prefer email as a marketing channel, so what should you include?

The marketing industry media has exploded with articles about Millennials, but with so much out there how can you know what is actually accurate information? And furthermore, how can you use that when you create email campaigns targeted at them? We’ve analysed the information out there and pulled these useful snippets for you: Who are…

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Mobile Consumers SMS Marketing