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MessageFocus

3 years ago by Adestra

MessageFocus 2.8: IP authentication via email

Now you have an extra security option to protect your data: authorizing an IP address via email IP authentication via email is an extra protection method for your MessageFocus account. It joins IP access restrictions, and OTP tokens as ways to keep your data secure. This option is for companies that don’t know all the…

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3 years ago by Adestra

MessageFocus 2.8: Purchase History Filters

Use the new Purchase History filters to increase your chances of success. Target upsell and cross-sell campaigns based on what your customers actually buy. Purchase History filters allow you to segment your contacts based on their transactions. This makes it easy to target customers based on their buying behavior. You can select customers based on…

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3 years ago by Adestra

MessageFocus 2.8: Introducing the Launch Calendar

The new Launch Calendar allows you to view see your entire email program at a glance. Get a time-based overview of all campaigns that have launched, or are launching, across your entire account.   Hierarchy viewing filters The calendar is easily accessible from the top bar, from account, workspace, or project level. Once in the…

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3 years ago by Adestra

MessageFocus 2.8: Introducing Benchmark Reporting

Want to know how your email campaign measures up? The new Benchmark Reporting feature gives you a quick overview. Benchmark Reporting offers a visual overview of how your stats compare via a thumbs up or a thumbs down.   Benchmark Parameters Decide which level of your account is used for comparison. You can choose: Account…

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3 years ago by Adestra

MessageFocus 2.8: The Updated Heatmap

The release of MessageFocus 2.8 introduces an upgraded heatmap with customizable opacity, better link information and a printing facility. The improved Heatmap report continues to offer a visual summary of the areas in your email that attract the most clicks. We’ve improved the look and given you some useful extra features. Customizable opacity You can…

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3 years ago by Aaron Rowe

Gmail image changes – an update

Since our last post on the Gmail image changes we have been monitoring the situation, and have made a further update which affects repeat opens for Gmail users. Our tests revealed that the Google image proxy servers are not caching the tracking pixel images themselves, but they are attaching headers which cause the end users…

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3 years ago by Adestra

How secure is your data?

Recently LastPass, a password security firm, uncovered data shared online belonging to 152 million Adobe Systems user accounts. It is suggested that this data was from a breach of Adobe’s systems in October. LastPass have setup a page where you can check if your details were compromised and shared online. What does that have to…

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3 years ago by Adestra

Non-Conformance Reports – do not fear, we’re here to help

Simply defined, Non-Conformances are direct complaints that we’ve received from a recipient of an email sent from MessageFocus. Don’t worry though, they’re not as worrying as they first appear. Our Abuse and Account Management teams are on hand to help you deal with them. Why are they important? To maintain our sending reputation and high…

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