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Marketing ROI

2 months ago by Anca Staples

Three winning strategies for the retail sector this holiday season

‘Tis maybe the season to be jolly, but it’s also the time of the year that requires the most attention for retailers. To make sure all the hard work pays off, you need to choose channels wisely so they can have the biggest impact for return on investment (ROI). While you might have people in your…

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Holiday email planning

2 years ago by Jennifer Watkiss

SMS vs DM vs Email: which gives the best ROI? Fight!

Email, social media, and web marketing all compete to deliver marketing ROI — and when you add SMS and DM the fight gets even more interesting. Find out which one is worth your time and money.  Our eGuide on Email vs Social Media vs Website Marketing got top marks from marketers looking to boost their marketing ROI, but…

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