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marketing automation

2 weeks ago by Anca Staples

Chart of the Week: Travel & Hospitality leads the way for very successful email automation programs

Continuing our series of bite-size weekly content, we’re bringing you another set of sector-specific stats. With summer in full swing, it’s time for the Travel & Hospitality industry to be highlighted. Evaluating how six key sectors perform across a range of email activities, the 2016 Email Industry Census – Key Sector Report included a chart…

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hospitality

2 months ago by Ryan Phelan

Automation update: Dust off your abandoned-cart emails

First-Person Marketers have built up a strong portfolio of marketing automation programs. Automated programs, whether transactional emails or triggered messaging, account for a large percentage of email revenue because they’re highly relevant and valuable to recipients. Automated programs also free you up for other work because they run in the background. You don’t have to…

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abandoned cart

2 months ago by Adestra

The 2017 Email Industry Census highlights the struggles and opportunities that digital marketers are facing

Email still delivers great ROI, but which activities should be the top priorities? London, 19th April 2017 – For the third year running email marketing has topped the digital marketing ROI charts, according to the 2017 Econsultancy/Adestra Email Marketing Industry Census. In addition, success with automation programmes has grown, and better personalisation is a key…

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3 months ago by Alexandra Mocanu

Why you shouldn’t ignore planning and reporting

The 2016 Consumer Adoption and Usage Study has found that more than seven in 10 consumers from all age groups favour email over any other channel. This includes direct mail, SMS and mobile apps. In fact, email is the most effective tactic in the digital landscape, with 61 percent of respondents considering so. As such…

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Strategy

3 months ago by Jefferson Davis

The strategies agency marketers use to stand out in the inbox

Brand architects, data specialists, digital pioneers and marketing strategy consultants – all these terms describe agency marketers and the different roles they own as part of providing marketing services to their clients. Regardless of which one you identify with, you probably know that agencies are more agile when it comes to adopting email innovation and…

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stand out inbox

3 months ago by Anca Staples

More than ‘Hello’ – welcome emails that fuel First-Person Marketing

‘Subscription or sign-up to website’ is the most popular email trigger used by both in-house and agency marketers with 46 percent of them using it (2016 Email Census). Not surprising considering welcome emails are also the most opened campaign according to a study from MarketingSherpa. But while you can have a welcome email with the…

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3 months ago by Chip Scully

There’s no need to be a hater when it comes to your ESP

Nine out of 10 marketing professionals say that email is important to their business — so why do so many settle for an email service provider they don’t like? “Hate” is a harsh word. And yet I’ve heard it used by several marketers referring to the email service provider (ESP) that they’ve willingly selected. Two…

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love-hate

5 months ago by Anca Staples

Reflecting on 2016: The best email campaigns in retail

The beginning of the year is generally a time for reflection and goal-setting. As you analyse the performance of your email campaigns from last year, it’s good to benchmark your results and strategies against others in your sector, and draw inspiration from fellow marketers in other sectors. We’re very proud of what our clients have…

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