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marketing automation

7 days ago by Jennifer Watkiss

The best of email automation in 2016

With only 7 percent of in-house marketers considering themselves ‘very successful’ with marketing automation (2016 Email Industry Census), you’d be forgiven for thinking it’s not worth the effort. There is a significant difference with agency respondents, of whom 13 percent report the same result. However, it’s still not as high as you’d expect compared to…

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abstract-robot- automation

1 month ago by Jennifer Watkiss

A strategic approach to email can fill your event with the right audience

Events are primarily about people. They bring us together for business, for social occasions and to encourage face-to-face communication. Yet it’s digital technologies that are transforming the events industry. Processes are streamlined with check-in and social seating apps, and user experiences are enhanced through personalization, social media integration and wearable technologies. While the industry is…

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Audience Applauding Speaker At Business Conference events

4 months ago by Jefferson Davis

Why should you have a post-purchase strategy?

You’ve heard it all before. Loyal customers are worth up to 10 times as much as their first purchase (White House Office of Consumer Affairs). How come, then, that so few of the emails I receive after purchasing something are targeted to me to make me loyal to the brand? We might be sharing the…

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happy-customer-shopping

4 months ago by Adestra

Adestra included in European Marketing Automation Report by Independent Research Firm

Research uncovers complexities of Marketing Automation in Europe 10 August 2016–Oxford–Marketing automation in Europe is not a one-size-fits-all approach, companies have unique challenges, sales cycles are longer and more complex, finds Forrester’s July, 2016 report Vendor Landscape: European Marketing Automation Vendors, 2016 Forrester Research, Inc. Following another Forrester survey last year that found the most…

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4 months ago by Peter Rylands

Charities, Government & Not-for-Profits see great improvement in email marketing year-on-year

From looking at the overall best performer (Publishing & Media) we’re going to the ‘Most Improved’, a category taken by the Charities, Government & Not-for-Profit sector. 2015 produced mediocre results for the sector, but our 2016 Sector Census shows them to moving forward leaps and bounds. Do Bigger Budgets Mean Better ROI? The Charities, Government…

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5 months ago by Matt McGowan

How to build a robust marketing automation program

Marketing automation can mean many things. Today, many marketers send personalized emails based on triggers. The ultimate would be complete integration between the marketing automation platform, ad servers, first-party data and third-party data providers. Then, to complete things, an attribution model sitting above it that would include all those different touch points, allowing marketers to…

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marketing automation

5 months ago by Matt McGowan

Innovation in marketing automation: What’s next?

Remember when the holy grail of marketing was delivering the right message at the right time in the right place? At Adestra, we think that concept (and cliché) is outdated, not to mention a little cringeworthy. It’s too simplistic for the current marketing landscape. First, the idea of a “right time” to deliver an ad…

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Man vs machine

5 months ago by Matt McGowan

After Cannes: Agencies, tech and creative taking stock

We’ve just wrapped up another Cannes Lions and what a great event it was! As I reflect upon my week, I think there’s no better time to talk about the changes and trends that I see in our industry. Here’s what’s top of my mind as we move into summer. Creative versus technology Although Cannes Lions is…

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cannes lions

6 months ago by Matt McGowan

Are you working too hard, or hardly working?

In a recent CMO Spend survey from some of my industry peers over at Gartner (Jake Sorofman, Yvonne Genovesee, and Anna Maria Virzi (hi Anna Maria!)), a couple of stats truly jumped out at me. 33 percent of marketing budgets are now spent on Marketing Technology (MarTech). 56 percent of marketers ranked customer experience as…

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Work smart, not hard