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loyalty programs

10 months ago by Steve Denner

Why email is still at the core of a successful loyalty program

Loyalty is a much-overused term in retail marketing. Does the fact that a consumer’s wallet is packed with ‘loyalty’ cards mean they’re loyal to all of those brands? If anything, the opposite is true. Consumers will pick and choose particular benefits that are relevant to them. Any number of different loyalty programs, all from competing…

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1 year ago by Jefferson Davis

Why should you have a post-purchase strategy?

You’ve heard it all before. Loyal customers are worth up to 10 times as much as their first purchase (White House Office of Consumer Affairs). How come, then, that so few of the emails I receive after purchasing something are targeted to me to make me loyal to the brand? We might be sharing the…

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2 years ago by Suzy Carter-Kent

Should retailers invest in creating a loyalty program?

You’ve probably heard of Starbucks Rewards, Nectar, Tesco Club and many, many others. The idea of a loyalty program is widely used within the retail industry to drive the strategy behind customer retention. For those of you still waiting to take the plunge and implement one, what does a loyalty program really entail and why…

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2 years ago by Julia Weller

Customer lifecycle marketing: the first purchase is just the beginning

We’ve been told time and time again that consumers are time poor, impatient and unforgiving. They have high expectations: personalisation, relevancy, a good experience, intolerant to mass-marketing and aggressive selling. But do we really know how our audience would like to be communicated to? One thing you can count on: people that have taken the…

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