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loyalty programs

2 months ago by Jefferson Davis

Why should you have a post-purchase strategy?

You’ve heard it all before. Loyal customers are worth up to 10 times as much as their first purchase (White House Office of Consumer Affairs). How come, then, that so few of the emails I receive after purchasing something are targeted to me to make me loyal to the brand? We might be sharing the…

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5 months ago by Suzy Carter-Kent

Should retailers invest in creating a loyalty program?

You’ve probably heard of Starbucks Rewards, Nectar, Tesco Club and many, many others. The idea of a loyalty program is widely used within the retail industry to drive the strategy behind customer retention. For those of you still waiting to take the plunge and implement one, what does a loyalty program really entail and why…

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1 year ago by Julia Weller

Customer lifecycle marketing: the first purchase is just the beginning

We’ve been told time and time again that consumers are time poor, impatient and unforgiving. They have high expectations: personalisation, relevancy, a good experience, intolerant to mass-marketing and aggressive selling. But do we really know how our audience would like to be communicated to? One thing you can count on: people that have taken the…

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