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list growth

7 days ago by Anca Staples

Three innovative ways to increase your email database

With email’s return on investment reported by the DMA as £38 per £1 spent, it’s not hard to see why marketers are interested in increasing the size of their email database. But what else can you do apart from placing a sign-up form on your website? We looked into some of the most innovative ways of…

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ideas innovation

3 months ago by Ryan Phelan

List growth strategies that will get you the acquisition that you’ve been after

One fact about email marketing will never change: Success rides on the quality of your email database. All your shiny innovations – behavior triggers, mobile optimization, real-time messaging, 1:1 personalization – won’t make back their costs if your emails don’t go to top-quality addresses and your list sucks. This shouldn’t be a revelation (and if it is,…

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list building

4 months ago by Melanie White

Success factors for building a great email list

Only 9 percent of email marketers see their list strategy as very successful, while 36 percent admit their email marketing efforts are unsuccessful, according to our new Email List Strategies for Success report that was released today. What differentiates the two? Knowing your customers and building a good acquisition strategy are the golden keys to success. How…

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list building

8 months ago by Peter Rylands

Good news for publishers: Facebook adds email sign-ups to Instant Articles

If you have a large readership on Facebook but you’re worried about missing out on a direct relationship with those readers, I bring you good news. Facebook, in news released by Digiday, now allows newsletter signups within Instant Articles. Giving you the chance to grow your direct readership, despite the content being hosted elsewhere. What are Instant…

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1 year ago by Annabel Reeve

Back to basics: email list growth tips for publishing and media marketers

Most email marketers struggle to keep up a steady stream of email content to engage their customers and keep them reading. Publishers and media marketers don’t have this problem as content is their currency. But you have your own obstacles to overcome: List growth Dynamic content/personalisation List maintenance Analytics Segmentation Content automation As we go…

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2 years ago by Jennifer Watkiss

This is how you grow your email list using social media

Email marketing is the number one channel for ROI, but building an email list of interested contacts can sometimes be tricky. Since social media offers the opportunity for genuine interaction with potential customers, why not use that to your advantage? Let’s explore the potential to grow your email list with two of the most popular social…

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2 years ago by Anca Staples

Why Gmail’s unsubscribe link will not be a blow to email marketers

AdWeek published an article by Ed Lamb last week claiming that the addition of a Gmail unsubscribe link in the header of incoming emails will contribute to the death of email marketing as we know it. I beg to differ. Here’s why you shouldn’t worry. Google announced on the 6th of August that it will now…

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2 years ago by Anca Staples

Term of the week: double opt-in

Welcome to ‘Term of the Week’, explaining what you need to know in around 150 words. With spam legislation becoming more aggressive worldwide, it’s crucial to make sure you have the permission to email a contact to avoid a situation like John Lewis’. A very good strategy for protecting yourself is to have a double…

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