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list building

2 months ago by Anca Staples

Three innovative ways to increase your email database

With email’s return on investment reported by the DMA as £38 per £1 spent, it’s not hard to see why marketers are interested in increasing the size of their email database. But what else can you do apart from placing a sign-up form on your website? We looked into some of the most innovative ways of…

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ideas innovation

4 months ago by Ryan Phelan

List growth strategies that will get you the acquisition that you’ve been after

One fact about email marketing will never change: Success rides on the quality of your email database. All your shiny innovations – behavior triggers, mobile optimization, real-time messaging, 1:1 personalization – won’t make back their costs if your emails don’t go to top-quality addresses and your list sucks. This shouldn’t be a revelation (and if it is,…

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list building

5 months ago by Melanie White

Success factors for building a great email list

Only 9 percent of email marketers see their list strategy as very successful, while 36 percent admit their email marketing efforts are unsuccessful, according to our new Email List Strategies for Success report that was released today. What differentiates the two? Knowing your customers and building a good acquisition strategy are the golden keys to success. How…

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list building