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3 months ago by Matt McGowan

Innovation in marketing automation: What’s next?

Remember when the holy grail of marketing was delivering the right message at the right time in the right place? At Adestra, we think that concept (and cliché) is outdated, not to mention a little cringeworthy. It’s too simplistic for the current marketing landscape. First, the idea of a “right time” to deliver an ad…

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Man vs machine

3 years ago by Adestra

The Trust Bank – balance the books to engage your subscribers

It can be challenging to find the right balance when creating marketing email marketings. Too much promotion will turn readers off, but not enough promotion leaves them unaware of what you have to offer. Shift your thinking about email marketing to help you decide how to approach it. Although email marketing’s purpose is to attract…

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