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lifecycle marketing

6 months ago by Anca Staples

How to match the right retail lifecycle stage to the right customer

Most digital marketers already know the importance of understanding typical customer lifecycle stages, but have you mapped key email campaigns against them? Using a mix of automation, segmentation and personalisation across welcome programs, nurturing and loyalty campaigns can significantly boost the performance. But what does it actually look like? Not all new subscribers are the same…

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marketing automation

8 months ago by Anca Staples

Chart of the week: 40% of marketers don’t use multichannel triggers

Dynamic content, re-marketing, content personalisation – everyone is talking about the latest email practices but what are marketers actually using and what are they planning to invest in? We asked this question in our recent Email Industry Census and some of the results were surprising. It’s great to see that a large majority of marketers…

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2 years ago by Katie Evans

How lifecycle email programs can keep your customers coming back for more

Welcome programs and offer-led emails are fantastic for encouraging your contacts to make a purchase. However, it’s the relationship that you build with the customer post purchase which can often be a huge influencing factor as to whether they will become a repeat customer. This is where automated lifecycle email programs can come in. Here…

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Automation and sales

2 years ago by Adestra

Introducing the MessageFocus Automation Program Builder

We’re delighted to announce a brand new feature, which will make it easier and faster to create automation programs using MessageFocus. It allows you to visualize and build detailed, highly personalized customer journeys in a simple way. What can the Automation Program Builder do for you? This new feature is so easy to use, you…

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3 years ago by Katie Evans

Four tips for a great donor lifecycle marketing campaign

Following my previous post on ‘How charities can take the goodwill spirit of the holidays into the new year’, I want to share some practical tips on building effective donor lifecycle campaigns. By applying them, you’ll understand how timely communications can encourage more responses from your donors, establish and maintain a lasting relationship. 1. Make…

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Charity hands up

3 years ago by Jennifer Watkiss

Engage new customers with a welcome email series

How do you keep new customers and subscribers excited about your brand for longer? When should you start talking to new email subscribers? And what do the best email welcome series include? Read on to find out. For the best results, you should start a conversation as soon as they sign up. Research has repeatedly shown…

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