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2 years ago by Anca Staples

There’s more to suppression lists than unsubscribed email addresses

Suppression lists are fairly easy to understand, but they could be of more help than just making you compliant with the law. That’s why it’s Term of the Week this week. A suppression list is a record of email addresses that you don’t want to receive particular emails. Usually, when someone unsubscribes from your emails,…

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2 years ago by Anca Staples

Term of the week: double opt-in

Welcome to ‘Term of the Week’, explaining what you need to know in around 150 words. With spam legislation becoming more aggressive worldwide, it’s crucial to make sure you have the permission to email a contact to avoid a situation like John Lewis’. A very good strategy for protecting yourself is to have a double…

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3 years ago by Adestra

What you need to know about the new Canadian Anti-Spam Legislation (CASL)

In July 2014 Canada’s new anti-spam legislation comes into effect This is something that is hugely important for anyone in the digital marketing world to be aware of, but in particular email marketers. This focuses particularly on the consent from recipients, and will be far more aggressive than other laws on what counts as valid…

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