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4 years ago by Jennifer Watkiss

Email marketing techtionary – 7 terms you need to understand

As email marketers, we often struggle when communicating technical needs to the IT department. But with technology becoming more important in planning email marketing campaigns, we need to learn to speak the language. Understanding common email marketing terminology in IT will help us bridge the divide, enabling richer email campaigns and stronger KPIs. Let’s uncover…

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4 years ago by Adestra

Keywords for killer email subject lines…

There is an updated version of this post now available. The best subject line for your sector? “Alert’, “Daily’ and “Free delivery’ create great response, but content marketing terms fail A subject line is one of the main things under an email marketer’s control to influence their customers’ behaviour. Having an ineffective, confusing or overly-clever…

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