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2 years ago by Jennifer Watkiss

Email marketing techtionary – 7 terms you need to understand

As email marketers, we often struggle when communicating technical needs to the IT department. But with technology becoming more important in planning email marketing campaigns, we need to learn to speak the language. Understanding common email marketing terminology in IT will help us bridge the divide, enabling richer email campaigns and stronger KPIs. Let’s uncover…

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3 years ago by Jennifer Watkiss

Marketing management: the CMO’s guide to working with the IT, Customer Services and Sales teams

Bring every department vital to your marketing management together to stay ahead of the competition. Cooperation and collaboration – any CMO knows that to make their marketing services shine in the modern marketplace, they need to have all sides of their company working together as one. But the traditional divides between marketing and their potential allies…

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