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ISP

2 weeks ago by Matt McGowan

Why a squeaky clean email list is so important

One of the many things that I love at Adestra, is our priority of maintaining our credibility as an email service provider (ESP) so that ISPs can trust email that comes through our platform. Some companies might expect that they can simply port their lists over to Adestra and immediately begin emailing to them. This…

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4 months ago by John Stephenson

Three chilling deliverability tales (and seven ways to save yourself)

Halloween has just passed. The holiday shopping season is nearly upon us. Gather near to hear the tales of three unlucky eCommerce programs and learn how to avoid their fates! 1. ‘The 25-day haunting’ A retailer ran a “25 Days of Christmas” campaign, sending a message a day to an audience that it usually emailed…

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6 months ago by John Stephenson

Why your email ends up in the spam folder and how you can stop it

It’s one of the great mysteries of email marketing: Why do some emails go to the inbox while others land in the spam folder? Although each sender’s situation is unique, some general issues affect where your email goes. Fortunately, you can correct just about every factor that affects your deliverability – your ability to reach…

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