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1 month ago by Anca Staples

New iOS 10 adds unsubscribe option to the top of emails

It’s that time of the year when Apple steals the limelight! They have just announced the launch of iPhone 7 which comes with a new version of iOS, available for download today. Among many exciting new features, the one that will worry email marketers the most is the above-the-fold unsubscribe in the native Mail App.…

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10 months ago by Adestra

The Top 10 Email Clients of 2015 – mobile opens grow by 30%

As we close the books on 2015, we thought it would be useful to share the evolution of email clients usage – based on data gathered from MessageFocus campaigns sent worldwide. Spoiler alert: mobile email clients see another fantastic year of growth We can’t delve into the specifics of the top 10 email clients without…

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2 years ago by Adestra

Apple’s iPhone is number one for SMS and mobile email

Time for another dive into our device reports to see if we can find any interesting insights. Today I’ve looked into the numbers specifically around mobile email and SMS. Email Perhaps no surprises that iPhone is number 1. But by a looong way. It’s always worth keeping in mind where stats have come from. We deal…

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2 years ago by Adestra

Apple’s ecosystem gets most opens for Adestra clients, and desktop still beats mobile (just)

Email Client Benchmarking for April 2014 Do you know which platforms and clients your subscribers are using to open your emails? Find out with Email Client Report, one of the great reporting features in MessageFocus. Why should you care? Email Client Report gives real insights into your own campaigns. This helps you develop emails that are optimized for the…

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Desktop 41.9%, Mobile 40.3%, Webmail 17.8%

3 years ago by Jack Lester

How to be sure your email is mobile friendly

In 2013 mobile email is on pace to become bigger than ever. Are you ready? Here’s a cool stat; Christmas Day consistently has the highest number of smartphone activations around the world after we’ve sat ’round the tree and unwrapped our new tablets and smartphones. And according to “Mobile Magazine”, in 2012, over 17 Million Apple and…

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3 years ago by Adestra

Embedding video into your email – will it work?

Check out the updated version of this post. Video in email is a common topic of discussion with clients, but it is often shrouded in mystery”¦ will it work? Or won’t it? Which email clients support it and which don’t?  Many of  us use a static image to link to a YouTube video which is…

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4 years ago by Jim Ellis

Jim’s MessageFocus top tips: January

Happy New Year to you all I hope that you had a good break over the festive season. Mobile was undoubtedly a huge topic in 2012. Digital marketers strived for their slice of the mobile pie either by developing compatible email templates, mobile websites and even shopping environments. And the trend is here to stay…

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4 years ago by Adestra

Mobile emails – email marketing on the move

Remember the days when we all needed luggage to transport our mobile devices and wrist strain injuries were the norm, caused by the sheer weight of these technological marvels. Of course you do. We’re there again. Smartphones have gone big again. But this time we’re not just lugging phones around in our pockets, we’re carrying…

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5 years ago by Carl Chambers

Email Client Detection with MessageFocus

In an update to MessageFocus today, campaign reports now contain a comprehensive report of the email clients used by recipients opening emails, helping marketers make an informed decision on where they should focus their design and optimisation efforts. This feature will help you get to know your recipients’ reading habits and adapt. For example, do…

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