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iOS

3 months ago by Anca Staples

New iOS 10 adds unsubscribe option to the top of emails

It’s that time of the year when Apple steals the limelight! They have just announced the launch of iPhone 7 which comes with a new version of iOS, available for download today. Among many exciting new features, the one that will worry email marketers the most is the above-the-fold unsubscribe in the native Mail App.…

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10 months ago by Peter Rylands

Term of the week: what is an email client?

An email client is what you use everyday to send and receive emails. Is it that simple? Yes, essentially. Email clients enable you to access your inbox across a multitude of devices; Outlook, Gmail and Hotmail all have apps that allow you to host your inbox on your phone but their basic functionality is still…

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2 years ago by Anca Staples

An email customer journey from the Apple Watch to the desktop

Modern marketers know the importance of optimizing emails for mobile devices, and the results that come with that. Dobbies tried it, for example, and they had an increase of 400% in their click-through rates. With the Apple Watch having started to ship on the 24th of April, we thought we’d follow an email customer journey…

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2 years ago by Adestra

Apple’s iPhone is number one for SMS and mobile email

Time for another dive into our device reports to see if we can find any interesting insights. Today I’ve looked into the numbers specifically around mobile email and SMS. Email Perhaps no surprises that iPhone is number 1. But by a looong way. It’s always worth keeping in mind where stats have come from. We deal…

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3 years ago by Steve Denner

Top 6 apps for CMOs

Must-have apps for Modern Marketing Leaders. If you’re a Modern Marketing Leader, you’re missing out if you don’t keep up with the latest tech. The right apps can make your life so much easier and more efficient. Here are the top six we recommend you check out…   Create and collaborate Google Drive is a superb tool: it…

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