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Intelligent Data

3 years ago by Anca Staples

7 email marketing tips travel companies can implement today

Having just returned from holiday made me think about the way travel companies, be it agencies or airlines, don’t take full advantage of the power of email. So, here are some email marketing tips travel companies can use to enhance revenues using the data they have at hand about their subscribers. Travel companies’ major advantage…

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Email marketing tips travel

4 years ago by Jennifer Watkiss

CMO’s quick reference: “Big Data”, “Mixed Data”, “Intelligent Data” – what does it all mean?

Data is crucial to Modern Marketing, but what do all those buzzwords mean? This guide explains all. Data is the key to all successful Modern Marketing techniques, helping to identify new opportunities using all of the available information to hand. But like any new development, marketers have had to introduce new terminology to explain the…

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