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integrating email and social media

2 years ago by Jennifer Watkiss

How consumer brands are using Twitter cards to attract new email subscribers

Lead Generation Twitter Cards are not just for B2B brands. We explored how consumer brands are using them, and how they could be using App Cards to further develop their relationship with consumers. Ever since Twitter launched its Cards advertising offering in 2013, marketers have been rejoicing in the opportunity to use additional characters and…

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2 years ago by Adestra

How to reach your email subscribers through social media retargeting

You spend your efforts and resources attracting new customers, and now, due to the connectivity of the world we live in, you can follow them as they navigate through different channels. In its simplest definition, retargeting means addressing the same customer in a different way. And it’s big news for online marketers. Previously, retargeting was…

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