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infographic

3 years ago by Adestra

The inbox is a battlefield: Return Path infographic

Adestra partner Return Path recently launched a new infographic, looking at the battle for attention in consumers inboxes. Here are some highlights: On average subscribers receive 416 commercial messages a month – that’s what you’re up against. That’s what you need to cut-through. More people read emails that deal with their finances and travel than…

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3 years ago by Adestra

1,666,666 emails a second

You may have come across this Infographic recently doing the rounds on social media: Interesting stuff. As an infographic I think it does lack an important visual aspect, however. It has the numbers, but doesn’t present any sense of real scale for comparison. This website (more in the style of an interactive Infographic) does a…

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3 years ago by Adestra

Keywords for killer email subject lines…

There is an updated version of this post now available. The best subject line for your sector? “Alert’, “Daily’ and “Free delivery’ create great response, but content marketing terms fail A subject line is one of the main things under an email marketer’s control to influence their customers’ behaviour. Having an ineffective, confusing or overly-clever…

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4 years ago by Adestra

Infographic: Do email marketers spend too much time on creative?

…& not enough on optimisation For those asking just where the time is being spent on email campaigns, new research reveals the answer, and highlights changing behaviour from six years ago. The Adestra/Econsultancy Email Marketing Industry Census 2013* surveyed over 1300 email marketers in the UK and looked to breakdown time spent on different activities.…

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