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industry-travel

9 mins ago by Steve Denner

Why email is still at the core of a successful loyalty program

Loyalty is a much-overused term in retail marketing. Does the fact that a consumer’s wallet is packed with ‘loyalty’ cards mean they’re loyal to all of those brands? If anything, the opposite is true. Consumers will pick and choose particular benefits that are relevant to them. Any number of different loyalty programs, all from competing…

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loyalty

3 weeks ago by Suzy Carter-Kent

Reflecting on 2016: The Travel & Leisure sector shines through email

2016 has been a great year for email in general, but the Travel & Leisure industry’s email performance really kicked off. According to the 2016 Email Industry Census – Key Sector Report, 83 percent of companies in this sector rate email ROI as ‘excellent’ or ‘good’ (up by 11 percent compared to 2015). And they were only…

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travel-email

5 months ago by Anca Staples

Discover the 10 automated emails travel marketers should be sending

Automation can transform your email campaigns into powerful, ongoing conversations with new and returning customers. The travel industry is getting better at it – automated programs rated ‘very successful’ rose to 24 percent this year – but with some savvy marketing those rates could skyrocket. So how can travel companies get more from automation? Whether you’re just…

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