Tel: 01865 242425

Tel: 1-855-835-0471

Tel: 1300 993 579

industry-publishing

2 months ago by Suzy Carter-Kent

Key elements of welcome programs in the publishing sector

According to the 2017 Email Industry Census, only 44% of company marketers send an automated email based on subscription or sign-up – otherwise known as a welcome email. Surprised? You’re not the only one: welcome emails are such a basic type of automated campaign that no marketer is forgiven for ignoring them. While there is plenty…

Read full article
welcome-onboarding

4 months ago by Anca Staples

Chart of the Week: Print, Publishing & Media companies love email marketing

It’s no secret by now that confidence in email marketing is growing among practitioners in all sectors. The email address has been referred to as ‘the most valuable piece of data’ marketers can hold, or ‘the passport to the digital world’, and it’s going from strength to strength. As we examined email performance across six…

Read full article
email-marketing-publishing-webinar

6 months ago by Anca Staples

Chart of the Week: Charities and Non-Profits lead the way for email ROI

This week’s juicy figure comes from our 2016 Email Industry Report – Key Sector Census and it highlights the steady progress that Charities, Government and Not-For-Profit companies have made over the last three years when it comes to squeezing as much as possible from email. And it’s not just ROI they’ve improved, companies in this…

Read full article
Charity hands up

9 months ago by Adestra

Incisive Media Renews Partnership with Global MarTech Provider Adestra

London, 11 January 2017 – Incisive Media, a world leader in business media, information and events, has chosen to once again renew its partnership with digital marketing solutions provider Adestra. Incisive Media has worked with Adestra for nearly a decade, having found the relationship to be extremely beneficial from both a customer service and technology…

Read full article

11 months ago by Jennifer Watkiss

The best of email automation in 2016

With only 7 percent of in-house marketers considering themselves ‘very successful’ with marketing automation (2016 Email Industry Census), you’d be forgiven for thinking it’s not worth the effort. There is a significant difference with agency respondents, of whom 13 percent report the same result. However, it’s still not as high as you’d expect compared to…

Read full article
abstract-robot- automation