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industry-charity

3 months ago by Katie Evans

How charities can boost their email results with segmentation

Working under pressure is a day-to-day occurrence for charity marketers, perhaps more so than in other sectors. The pressure to turn a small budget into a successful marketing program, to show transparency and accountability for how that money is spent and to wear multiple marketing hats in a small team can be overwhelming. So when it comes…

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charity cover

4 months ago by Katie Evans

Email’s role in building public trust for charities

There are no two-ways about it: people are more tech-savvy than ever and more sensitive about data privacy. With many prominent companies being hacked in the past few years, it’s not surprising that legislation is tightening around data handling, and consumers are more careful with what data they share and with whom. One of the…

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Charity hands up

5 months ago by Katie Evans

3 ways in which email can nurture charity supporters

Did you know that British consumers would donate an additional £655 million each year if they saw exactly how their money is spent? (NPC). It seems like something so simple, yet so many charities fail to promote where the funds they raise actually go. It could be as simple as a diagram showing the breakdown…

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charity cover

7 months ago by Anca Staples

Chart of the Week: Charities and Non-Profits lead the way for email ROI

This week’s juicy figure comes from our 2016 Email Industry Report – Key Sector Census and it highlights the steady progress that Charities, Government and Not-For-Profit companies have made over the last three years when it comes to squeezing as much as possible from email. And it’s not just ROI they’ve improved, companies in this…

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Charity hands up

12 months ago by Jennifer Watkiss

The best of email automation in 2016

With only 7 percent of in-house marketers considering themselves ‘very successful’ with marketing automation (2016 Email Industry Census), you’d be forgiven for thinking it’s not worth the effort. There is a significant difference with agency respondents, of whom 13 percent report the same result. However, it’s still not as high as you’d expect compared to…

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