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6 days ago by Melanie White

Email Summit LA: 70% of marketers ignoring totality of email [Video]

It’s a bold statement, but one that Ryan Phelan, VP of Marketing Insights at Adestra claimed last week during a presentation on strategy at our Email Summit LA. According to Phelan, email marketing holds huge opportunity, but about 70 percent of marketers are ignoring the totality of what they could do with the channel. In order…

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7 days ago by Richard Whaley

5 tips to improve your content email strategy this Christmas

In previous posts, we gave you tips to improve your email strategy. However, an email campaign needs content, and what’s more, a content strategy. You may already have your content strategy set up, but there’re tweaks you could do to your current strategy. And if you don’t have one, here are 5 content tips to…

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2 weeks ago by Richard Whaley

5 tips to improve your email strategy this Christmas

With Christmas fast approaching, we take a look at how implementing small changes in your email campaigns now can have a big impact on your bottom line during the busiest season of the year. 1. Set up a VIP program. Christmas is the time of the year when we make our friends and family feel…

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3 weeks ago by Ryan Phelan

Black Friday and beyond: Keep hope alive

We’re just a few days away from Black Friday, but I’m going to depart once again from sharing the usual collection of tips and tricks for top-performing holiday emails. If you haven’t locked down your Black Friday strategies by now, anything I tell you to do now probably won’t save you. Instead, I’d like to…

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11 months ago by Ryan Phelan

Four ways to make 2017 your best email year ever

For most marketers, January is a time to look back and wonder, “How did I make it through last year? The pain is over!” You know that you’re going to start thinking about Christmas again right about the time you celebrate St. Paddy’s Day, right? But, for a while, let’s think about something else besides…

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1 year ago by Matt McGowan

How to build a robust marketing automation program

Marketing automation can mean many things. Today, many marketers send personalized emails based on triggers. The ultimate would be complete integration between the marketing automation platform, ad servers, first-party data and third-party data providers. Then, to complete things, an attribution model sitting above it that would include all those different touch points, allowing marketers to…

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marketing automation