Tel: 01865 242425

Tel: 1-855-835-0471

Tel: 1300 993 579

incremental innovation

3 days ago by Ryan Phelan

Black Friday and beyond: Keep hope alive

We’re just a few days away from Black Friday, but I’m going to depart once again from sharing the usual collection of tips and tricks for top-performing holiday emails. If you haven’t locked down your Black Friday strategies by now, anything I tell you to do now probably won’t save you. Instead, I’d like to…

Read full article

11 months ago by Ryan Phelan

Four ways to make 2017 your best email year ever

For most marketers, January is a time to look back and wonder, “How did I make it through last year? The pain is over!” You know that you’re going to start thinking about Christmas again right about the time you celebrate St. Paddy’s Day, right? But, for a while, let’s think about something else besides…

Read full article

1 year ago by Matt McGowan

How to build a robust marketing automation program

Marketing automation can mean many things. Today, many marketers send personalized emails based on triggers. The ultimate would be complete integration between the marketing automation platform, ad servers, first-party data and third-party data providers. Then, to complete things, an attribution model sitting above it that would include all those different touch points, allowing marketers to…

Read full article
marketing automation