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8 months ago by Peter Rylands

Term of the week: what is an email client?

An email client is what you use everyday to send and receive emails. Is it that simple? Yes, essentially. Email clients enable you to access your inbox across a multitude of devices; Outlook, Gmail and Hotmail all have apps that allow you to host your inbox on your phone but their basic functionality is still…

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9 months ago by Adestra

The Top 10 Email Clients of 2015 – mobile opens grow by 30%

As we close the books on 2015, we thought it would be useful to share the evolution of email clients usage – based on data gathered from MessageFocus campaigns sent worldwide. Spoiler alert: mobile email clients see another fantastic year of growth We can’t delve into the specifics of the top 10 email clients without…

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3 years ago by Adestra

What’s the problem with Graymail?

In my previous post I gave a bit of background to where the concept of graymail came from. In this post I want to ask, why is graymail a problem? For users Most people have more than one inbox (I have 5 for different purposes, don’t ask), and people use their inboxes differently. Broadly speaking,…

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3 years ago by Adestra

What is Graymail?

Between 2004 and 2010 some of the biggest ISPs (Internet Service Providers) held a conference called CEAS, the Collaboration, Electronic messaging, Anti-Abuse and Spam conference. Sponsored by Microsoft, its purpose was to share research and insights on the technological aspects of dealing with email services and, in particular, spam. At the 2007 conference a paper…

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3 years ago by Adestra

Embedding video into your email – will it work?

Check out the updated version of this post. Video in email is a common topic of discussion with clients, but it is often shrouded in mystery”¦ will it work? Or won’t it? Which email clients support it and which don’t?  Many of  us use a static image to link to a YouTube video which is…

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3 years ago by Neil Bursnoll

The changing face of HTML for email, and fantasy fiction

I’m Batman. Well, not in that sense. What I do mean is by day I fix coding problems and build templates and forms alongside my Production team. And by night I’m a novelist, and I’ve just had my debut published. A number of years ago I turned to creating HTML files by hand, using advanced…

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4 years ago by Jim Ellis

Jim’s MessageFocus top tips: January

Happy New Year to you all I hope that you had a good break over the festive season. Mobile was undoubtedly a huge topic in 2012. Digital marketers strived for their slice of the mobile pie either by developing compatible email templates, mobile websites and even shopping environments. And the trend is here to stay…

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4 years ago by Jenna Binding

Outlook.com – how will it affect you as an email marketer?

As I’m sure many of you are aware, Microsoft announced the launch of the preview of Outlook.com at the end of July. Within hours one million people had signed up to the new Outlook.com webmail email client, me being one of them. The idea of Outlook.com is to in time replace Hotmail. Hotmail was originally…

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4 years ago by Adestra

Mobile emails – email marketing on the move

Remember the days when we all needed luggage to transport our mobile devices and wrist strain injuries were the norm, caused by the sheer weight of these technological marvels. Of course you do. We’re there again. Smartphones have gone big again. But this time we’re not just lugging phones around in our pockets, we’re carrying…

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4 years ago by Carl Chambers

Email Client Detection with MessageFocus

In an update to MessageFocus today, campaign reports now contain a comprehensive report of the email clients used by recipients opening emails, helping marketers make an informed decision on where they should focus their design and optimisation efforts. This feature will help you get to know your recipients’ reading habits and adapt. For example, do…

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