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holiday

3 days ago by Claire Barnes

The 12 emails of Christmas: Milkshakes, apps, and a whole lot of lycra

I’ll be honest, I’m a bit of a millennial cliché. I mean, the facts are all there: I work in marketing, sport a terribly meaningful tattoo, and have occasionally caught myself ordering a limited-edition sour beer at my local microbrewery. To complete the picture (and work off all that smashed avo on toast) I’m also…

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2 weeks ago by Carmen Crespo Lopez

The 12 emails of Christmas: Books, avocado, and Christmas lights

Black Friday, Cyber Monday, even Thanksgiving…your inbox must be pretty full of marketing emails right now. I’ve been hearing Christmas songs for almost 2 weeks now, and we’re not even in December! I mean, I like Christmas as much as the next person does, but I do think it’s too early to sing Christmas songs.…

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3 weeks ago by Claire Barnes

The 12 emails of Christmas: Monsters, baubles, and glittery veg

When did the first Christmas email of the year drop into your inbox? Along with the first frost, the first woolly hat, and the first mince pie tentatively proffered by a colleague, it hits on a different day for different people. We can, however, safely predict that at least one of these things has already…

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1 month ago by Claire Barnes

Boo! How did your campaign do?

The jack-o’-lanterns are looking a little the worse for wear, the balloons are beginning to deflate, and we’re all so full of sugar that stringing a full sentence together is proving difficult. Ah, Halloween. Whether you prefer your celebrations spooky or sweet, chances are your inbox was crammed full of spine-tingling special offers, pumpkin emojis,…

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1 month ago by Ryan Phelan

Halloween emails: Sweet treats or fright fests?

Every year my inbox gets inundated with retail Halloween emails. They all have the same subject line (some variation on “spooktacular,” one of the most overused words ever) and the same message: telling me how to dress up my kids in the latest cute/clever/creepy costumes. There’s only one problem: I don’t have children. I like…

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halloween

2 months ago by Carmen Crespo Lopez

Wickedly awesome email inspiration

Throughout the year, you probably send diverse types of emails at a varied frequency which is particular to your brand When it comes to the holiday season, however, almost every business has a strategy in place for the main festivities, such as Halloween, Black Friday, Cyber Monday, Christmas or New Year’s. If trying to stand…

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2 months ago by Carmen Crespo Lopez

Next steps in your holiday planning

In previous posts, we have explained what email marketers should do when planning their email marketing strategy. Having followed this advice your lists are now ready, you have identified your winners, thought about your different segments, created a consistent strategy across channels, and tested your ideas. So, now you might be wondering: is there anything…

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2 months ago by Ryan Phelan

3 items to check off your holiday to-do list

The pumpkins have hit the stores, which can only mean one thing; it’s fall time and October is nearly upon us! (Whoa, where has this year gone?!) It is also that time of year when the lockdown for your holiday email marketing plans is just around the corner. If you’re like most marketers in the…

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