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10 months ago by Steve Denner

The three wise elements of charity Christmas email campaigns

With a focus on family, festivity and generosity, the Christmas season provides a fantastic opportunity to engage donors who wish to balance materialism with altruism. However, many charities roll out their Christmas email marketing campaigns and don’t place enough weight on how they will maintain the relationships with donors in the New Year. The Econsultancy &…

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Christmas present

10 months ago by Sophie Jenkins

Five golden rules for festive B2B email marketing

What will make your B2B emails sparkle during the holiday season? There’s plenty of advice out there for other industries, but the conversation about B2B has been quieter. Of course, B2B customers have their own distinctive needs, so it follows that they need a different approach at Christmas, too. What makes for successful B2B email…

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11 months ago by Anca Staples

Holiday email planning: first stop on the list – Black Friday

Christmas officially begins in the UK when the John Lewis sets the tears rolling yet again with another emotional ad campaign. But what does this mean for retailers everywhere? Last month we saw some holiday emails starting to surface in the inbox, and by now we’re in full swing of email volumes rising. With Black…

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1 year ago by Anca Staples

Holiday email planning: Time to set the tone for shopping

Summer is over, and for marketers Christmas has already started as they’ve begun planning their seasonal campaigns with 82% of them expecting sales to increase compared to last year. But many of you might be wondering when it’s okay to mention the ‘C’ word in your email campaigns. You don’t want to be the first…

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2 years ago by Jennifer Watkiss

10 stats that show you need to be mobile-friendly this holiday season

 Having a mobile-friendly email template and website is an often-quoted best practice but have you ever wondered what the proof is to support it?   We know that marketers are busy planning their campaigns for the holiday season, and they need evidence as to why they should adopt a particular strategy. We collected 10 reasons…

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2 years ago by Steve Denner

4 tips you cannot ignore this holiday season in B2B

We’ve put together a list of tips that B2B companies can follow to ensure their sales cycle is not disturbed during the holidays. Let’s go walking in an email wonderland. As Christmas approaches, blogs and news sites start booming with marketing advice for retailers. Although some of that advice might apply to B2B companies as…

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B2B Holiday Tips

5 years ago by Adestra

10 tips to make your email stand out from the crowd this Christmas

Across the UK, many companies are poised and ready to add a simple Santa hat and some holly to their website, or a bit of tinsel hanging off the corporate logo. Is this electronic version of getting the Christmas lights out all it takes to inject some festive cheer into email communications and really maximise…

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