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holiday

5 days ago by Carmen Crespo Lopez

Wickedly awesome email inspiration

Throughout the year, you probably send diverse types of emails at a varied frequency which is particular to your brand When it comes to the holiday season, however, almost every business has a strategy in place for the main festivities, such as Halloween, Black Friday, Cyber Monday, Christmas or New Year’s. If trying to stand…

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2 weeks ago by Adestra

Next steps in your holiday planning

In previous posts, we have explained what email marketers should do when planning their email marketing strategy. Having followed this advice your lists are now ready, you have identified your winners, thought about your different segments, created a consistent strategy across channels, and tested your ideas. So, now you might be wondering: is there anything…

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4 weeks ago by Ryan Phelan

3 items to check off your holiday to-do list

The pumpkins have hit the stores, which can only mean one thing; it’s fall time and October is nearly upon us! (Woah, where has this year gone?!) It is also that time of year when the lockdown for your holiday email marketing plans is just around the corner. If you’re like most marketers in the…

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checklist

1 month ago by Adestra

Planning for the holidays? What email marketers should do now

OK, don’t hate me. You might not be ready to see any holiday emails yet (and neither are your customers!), but this is the time when most marketers are in the middle of their planning. You’ve probably already reviewed the holiday collection of products and approved which ones have made it to the final list.…

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Holiday email planning

10 months ago by Henry Hyder-Smith

Happy Holidays from Co-Founders, Henry and Steve

Dear Friends and Colleagues, It’s that time of the year again where the holidays are almost upon us. And as 2016 draws to a close, we’d like to take a few minutes to look back at this unforgettable year. It is a privilege for us to share that Adestra has shown significant growth over the…

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holidays

10 months ago by Anca Staples

How email can help ensure safe online shopping this holiday season

As outlined in a recent infographic created by Sainsbury’s Bank (embedded below), the holiday season is a key time of the year to make sure you keep your data safe while shopping online. With 87 percent of UK shoppers making at least one purchase online over the course of a year, helping consumers could sway…

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happy-customer-shopping

11 months ago by Anca Staples

What does it take to stand out in the inbox on Cyber Monday?

With Cyber Monday fast approaching, you’re probably wondering what last-minute tweaks you could do to maximise the impact of your campaigns. To give you a hand, we’ve selected some of the best campaigns from last year and why we think they work well.   Are you using a short punchy message or a catalog design…

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12 months ago by Ryan Phelan

Three email acquisition strategies, just in time for the holidays

If you’re just starting to think about email acquisition during the holiday season, I have bad news for you: That boat sailed about nine months ago. But, I can still get you on board. The holiday season is about more than just selling. Sure, that’s a big part of it. But, it’s also a new-customer…

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holidays
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