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2 weeks ago by Jefferson Davis

What makes a successful Black Friday email campaign?

When it comes to the holiday shopping season, Black Friday has become a crucial event for driving sales in the UK. And with email marketing rated as the number one channel for return on investment by 83 percent of marketers, according to our recently published State of Digital Personalisation in 2016 report, it’s not surprising…

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2 weeks ago by Anca Staples

Three winning strategies for the retail sector this holiday season

‘Tis maybe the season to be jolly, but it’s also the time of the year that requires the most attention for retailers. To make sure all the hard work pays off, you need to choose channels wisely so they can have the biggest impact for return on investment (ROI). While you might have people in your…

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Holiday email planning

2 weeks ago by Ryan Phelan

How to use ‘macro moments’ for emails

Just a few weeks ago, it was “back to school” time here in America which means every inbox, including mine, was being flooded with emails for everything kid-related, from clothing to footwear to school supplies and more. Yours, too? Some people will appreciate those offers, but my only kids are my two six-pound dogs, and…

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11 months ago by Steve Denner

The three wise elements of charity Christmas email campaigns

With a focus on family, festivity and generosity, the Christmas season provides a fantastic opportunity to engage donors who wish to balance materialism with altruism. However, many charities roll out their Christmas email marketing campaigns and don’t place enough weight on how they will maintain the relationships with donors in the New Year. The Econsultancy &…

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Christmas present

12 months ago by Sophie Jenkins

Five golden rules for festive B2B email marketing

What will make your B2B emails sparkle during the holiday season? There’s plenty of advice out there for other industries, but the conversation about B2B has been quieter. Of course, B2B customers have their own distinctive needs, so it follows that they need a different approach at Christmas, too. What makes for successful B2B email…

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12 months ago by Anca Staples

Holiday email planning: first stop on the list – Black Friday

Christmas officially begins in the UK when the John Lewis sets the tears rolling yet again with another emotional ad campaign. But what does this mean for retailers everywhere? Last month we saw some holiday emails starting to surface in the inbox, and by now we’re in full swing of email volumes rising. With Black…

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