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10 months ago by Anca Staples

The most popular email marketing blog posts of 2015

As 2015 draws to a close, we’ve looked at the most popular posts on our blog to see what shaped email marketing this year. Unsurprisingly, Google and Gmail made the headlines, but so did automation programs and some email marketing basics like data cleaning and testing. The 2015 Email Census showed the number of companies…

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2015---2016

2 years ago by Adestra

Connecting Gmail and Google Plus for enhanced inbox presence

Until recently, any user signing up for a Gmail account had to create a Google Plus account as part of the process; a valiant effort to grow the social platform into a social media hub. So how can you capitalise on this? Simply linking your Google Plus page to Gmail will enrich the overall experience…

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Gmail Google Plus update

2 years ago by Paul Dyke

Improving customer experience with Gmail’s Actions in the Inbox

A smooth user experience can make your customers appreciate your brand more. If you have a high proportion of Gmail users in your database, there’s some new technology that could make things easier: Actions in the Inbox. What if there was a way to increase conversion rates to your emails in a way that makes…

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2 years ago by Anca Staples

Why Gmail’s unsubscribe link will not be a blow to email marketers

AdWeek published an article by Ed Lamb last week claiming that the addition of a Gmail unsubscribe link in the header of incoming emails will contribute to the death of email marketing as we know it. I beg to differ. Here’s why you shouldn’t worry. Google announced on the 6th of August that it will now…

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3 years ago by Adestra

“Mobile has won” says Google’s Eric Schmidt – are you ready for a smartphone marketing future?

The move to a mobile-first marketing landscape means that CMOs need to address three new challenges quickly. Laying out his predictions for 2014 in an interview for Bloomberg, Google’s Executive Chairman Eric Schmidt claims “mobile has won”. Clarifying this further, Schmidt believes that 2014 will be the year that mobile computing finally overtakes its deskbound…

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3 years ago by Steve Denner

Top 6 apps for CMOs

Must-have apps for Modern Marketing Leaders. If you’re a Modern Marketing Leader, you’re missing out if you don’t keep up with the latest tech. The right apps can make your life so much easier and more efficient. Here are the top six we recommend you check out…   Create and collaborate Google Drive is a superb tool: it…

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3 years ago by Adestra

2014 Marketing Trends Dictionary

Cut through the hyperbole – find out which of the many marketing buzzwords flying around have substance behind them. Which strategies will make your messaging more successful in 2014? If you’ve been in marketing for a while, you’ll have seen countless buzzwords rise and fall. This is our guide to the marketing buzzwords doing the…

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3 years ago by Aaron Rowe

Gmail image changes – an update

Since our last post on the Gmail image changes we have been monitoring the situation, and have made a further update which affects repeat opens for Gmail users. Our tests revealed that the Google image proxy servers are not caching the tracking pixel images themselves, but they are attaching headers which cause the end users…

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