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1 month ago by Kristina Wright

How to get your message across with images in email turned off

We all want our emails to look beautiful and images play a key part in this. They say a picture is worth a 1000 words, but if the email client of your subscriber disables images, your message can get lost with them. This is an even bigger problem if you’ve used images to display text.…

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9 months ago by Peter Rylands

Term of the week: what is an email client?

An email client is what you use everyday to send and receive emails. Is it that simple? Yes, essentially. Email clients enable you to access your inbox across a multitude of devices; Outlook, Gmail and Hotmail all have apps that allow you to host your inbox on your phone but their basic functionality is still…

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10 months ago by Adestra

The Top 10 Email Clients of 2015 – mobile opens grow by 30%

As we close the books on 2015, we thought it would be useful to share the evolution of email clients usage – based on data gathered from MessageFocus campaigns sent worldwide. Spoiler alert: mobile email clients see another fantastic year of growth We can’t delve into the specifics of the top 10 email clients without…

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11 months ago by Anca Staples

The most popular email marketing blog posts of 2015

As 2015 draws to a close, we’ve looked at the most popular posts on our blog to see what shaped email marketing this year. Unsurprisingly, Google and Gmail made the headlines, but so did automation programs and some email marketing basics like data cleaning and testing. The 2015 Email Census showed the number of companies…

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2 years ago by Adestra

Connecting Gmail and Google Plus for enhanced inbox presence

Until recently, any user signing up for a Gmail account had to create a Google Plus account as part of the process; a valiant effort to grow the social platform into a social media hub. So how can you capitalise on this? Simply linking your Google Plus page to Gmail will enrich the overall experience…

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Gmail Google Plus update

2 years ago by Paul Dyke

Improving customer experience with Gmail’s Actions in the Inbox

A smooth user experience can make your customers appreciate your brand more. If you have a high proportion of Gmail users in your database, there’s some new technology that could make things easier: Actions in the Inbox. What if there was a way to increase conversion rates to your emails in a way that makes…

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2 years ago by Anca Staples

Why Gmail’s unsubscribe link will not be a blow to email marketers

AdWeek published an article by Ed Lamb last week claiming that the addition of a Gmail unsubscribe link in the header of incoming emails will contribute to the death of email marketing as we know it. I beg to differ. Here’s why you shouldn’t worry. Google announced on the 6th of August that it will now…

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2 years ago by Neil Bursnoll

How to avoid Gmail clipping your emails

Size matters for Gmail, and it might prevent you from engaging your subscribers. What if ticking all the email design best practice boxes will make Gmail hide part of your email? This doesn’t just lose some of your carefully-created content, but could also skew your open-rates and hide your unsubscribe link. Learn what you need…

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2 years ago by Adestra

Apple’s ecosystem gets most opens for Adestra clients, and desktop still beats mobile (just)

Email Client Benchmarking for April 2014 Do you know which platforms and clients your subscribers are using to open your emails? Find out with Email Client Report, one of the great reporting features in MessageFocus. Why should you care? Email Client Report gives real insights into your own campaigns. This helps you develop emails that are optimized for the…

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Desktop 41.9%, Mobile 40.3%, Webmail 17.8%
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