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geo tracking

1 month ago by Adestra

Improve personalization and segmentation with MessageFocus

Personalization is an important tool in the arsenal of any email marketer looking to boost results. In fact, a brand new study in collaboration with the Institute of Direct and Digital Marketing (IDM) shows that 63 percent of marketers see both increased email and bottom line results from using personalization. With that in mind, over…

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2 years ago by Anca Staples

Term of the week: location targeting

Marketers lead busy lives and we want to make it easier for them to keep their knowledge up-to-date. Welcome to the first ‘Term of the Week’, explaining what you need to know in around 100 words. Location Targeting Location targeting is a visual representation of where your emails are opened, which can be used as a…

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