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geek speak

2 years ago by Anca Staples

Term of the week: what is an API?

You’ve probably heard this term a lot in the tech industry. But if you’re not sure exactly what an API is, this week’s term of the week is for you. API is short for Application Programming Interface, and it’s the way different software applications communicate with each other, despite being coded differently. Because this happens…

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2 years ago by Jennifer Watkiss

Email marketing techtionary – 7 terms you need to understand

As email marketers, we often struggle when communicating technical needs to the IT department. But with technology becoming more important in planning email marketing campaigns, we need to learn to speak the language. Understanding common email marketing terminology in IT will help us bridge the divide, enabling richer email campaigns and stronger KPIs. Let’s uncover…

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