Tel: 01865 242425

Tel: 1-855-835-0471

Tel: 1300 993 579

gdpr

2 months ago by Antony Humphreys

Only 16% of marketers have adjusted to GDPR compliance to date

Our recent study with Econsultancy, the 2017 Email Industry Census, has highlighted data as the main challenge preventing the use of more personalisation. That’s not really surprising as an earlier study with the IDM showed that the majority of marketers only collect names, addresses, and phone numbers. But while collecting more and better data has been…

Read full article
Data-analysis

4 months ago by Anca Staples

Chart of the week: Which types of data do marketers collect?

In the age of shrinking attention spans and short punchy content, we’ve decided to bring you a new type of weekly posts. Stats and numbers are a great way to take the pulse of an industry, evaluate a tactic or solution and grab attention in a presentation. That’s why I’m going to start sharing a…

Read full article
Data-analysis

8 months ago by Jennifer Watkiss

A recap of 2016’s most important email marketing trends: are you up to speed?

Email marketing has seen an explosion in popularity this year. Technological innovations have helped put email firmly back in the center of the marketing mix as marketers increasingly recognize its value – not only as a powerful digital marketing channel, but as an unparalleled source of actionable data. So what’s driving this resurgence in popularity?…

Read full article
Year in Review

8 months ago by Antony Humphreys

Will GDPR affect marketers’ ability to personalise communication?

With a 29 percent growth in marketers focusing on personalisation in 2016, it’s clear that marketers are starting to see the benefits of using this strategy. However, with ever-tightening data regulations in Europe and abroad, it’s important to make sure that you collect and use data in a compliant manner. Here are some key points…

Read full article