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5 months ago by Matt McGowan

Innovation in marketing automation: What’s next?

Remember when the holy grail of marketing was delivering the right message at the right time in the right place? At Adestra, we think that concept (and cliché) is outdated, not to mention a little cringeworthy. It’s too simplistic for the current marketing landscape. First, the idea of a “right time” to deliver an ad…

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Man vs machine

9 months ago by Peter Rylands

Good news for publishers: Facebook adds email sign-ups to Instant Articles

If you have a large readership on Facebook but you’re worried about missing out on a direct relationship with those readers, I bring you good news. Facebook, in news released by Digiday, now allows newsletter signups within Instant Articles. Giving you the chance to grow your direct readership, despite the content being hosted elsewhere. What are Instant…

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2 years ago by Jennifer Watkiss

This is how you grow your email list using social media

Email marketing is the number one channel for ROI, but building an email list of interested contacts can sometimes be tricky. Since social media offers the opportunity for genuine interaction with potential customers, why not use that to your advantage? Let’s explore the potential to grow your email list with two of the most popular social…

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3 years ago by Adestra

The Trust Bank – balance the books to engage your subscribers

It can be challenging to find the right balance when creating marketing email marketings. Too much promotion will turn readers off, but not enough promotion leaves them unaware of what you have to offer. Shift your thinking about email marketing to help you decide how to approach it. Although email marketing’s purpose is to attract…

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3 years ago by Steve Denner

The second coming of email

While social media, augmented reality and other ‘spangly’ marketing tech have been grabbing headlines, only the unwise would ignore the enduring power of email marketing. The latest data shows that email is still in its ascendance: 1,670,000 emails sent a second compared to 3,935 tweets 46,333 YouTube views 52,083 Facebook likes 95% of brands use email for…

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3 years ago by Adestra

How to use Facebook Connect: 5 marketing musts

Our tips to making the most of Facebook Connect as a marketing and data capture tool. Just as brands and organisations swiftly came to realise the explosive potential of Facebook, so too did Facebook come to realise the opportunities that lay in making the business of simple, joined-up marketing that bit easier for them. Enter…

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3 years ago by Adestra

Sharing on Facebook – quickly customise your social share link

Sharing a campaign (or any URL) on Facebook couldn’t be easier with MessageFocus. We have a dedicated ‘Share Link’ button within the HTML Editor that allows you to create a link that will share the campaign, or a URL of your choice (say to a news story on your website) straight on your profile. Read…

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3 years ago by Adestra

1,666,666 emails a second

You may have come across this Infographic recently doing the rounds on social media: Interesting stuff. As an infographic I think it does lack an important visual aspect, however. It has the numbers, but doesn’t present any sense of real scale for comparison. This website (more in the style of an interactive Infographic) does a…

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3 years ago by Adestra

Want more than just your mailing list to view your email? Share it!

You have spent ages prepping your content and ensuring your data is up-to-date, and well targeted. But wouldn’t it be great to have your email read by more people than just the original mailing list? A few simple clicks in the MessageFocus HTML editor and this can happen! No matter whom your target audience is,…

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