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9 months ago by Melanie White

Four ways to make the most of your content with email

Creating quality content is tough, so you when you do, you want to make sure it’s working as hard as possible. Here are some tips for getting the most out of your content by using it to drive your email marketing. Personalization We identified personalization as one of the top marketing trends for 2017. We…

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10 months ago by Melanie White

Why social media is email’s secret weapon

Email and social media may seem at first glance to be opposites. Email marketing – if you’re approaching it right – is carefully composed and strategically executed. Social media, on the other hand, thrives on spontaneity and is prone to chaos. Each channel has unique advantages for keeping in touch with customers. Email lets you…

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11 months ago by Anca Staples

Miss it, miss out: Our top nine email marketing posts of the year

As we close the book on 2016, it’s time to see what made the headlines and what email marketers were most interested in from the amazing range of content we shared this year. Email design was unsurprisingly among the most popular topics on our blog, followed by a broad discussion around change – in the…

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Year in Review

1 year ago by Matt McGowan

Innovation in marketing automation: What’s next?

Remember when the holy grail of marketing was delivering the right message at the right time in the right place? At Adestra, we think that concept (and cliché) is outdated, not to mention a little cringeworthy. It’s too simplistic for the current marketing landscape. First, the idea of a “right time” to deliver an ad…

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2 years ago by Peter Rylands

Good news for publishers: Facebook adds email sign-ups to Instant Articles

If you have a large readership on Facebook but you’re worried about missing out on a direct relationship with those readers, I bring you good news. Facebook, in news released by Digiday, now allows newsletter signups within Instant Articles. Giving you the chance to grow your direct readership, despite the content being hosted elsewhere. What are Instant…

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3 years ago by Jennifer Watkiss

This is how you grow your email list using social media

Email marketing is the number one channel for ROI, but building an email list of interested contacts can sometimes be tricky. Since social media offers the opportunity for genuine interaction with potential customers, why not use that to your advantage? Let’s explore the potential to grow your email list with two of the most popular social…

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4 years ago by Adestra

The Trust Bank – balance the books to engage your subscribers

It can be challenging to find the right balance when creating marketing email marketings. Too much promotion will turn readers off, but not enough promotion leaves them unaware of what you have to offer. Shift your thinking about email marketing to help you decide how to approach it. Although email marketing’s purpose is to attract…

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4 years ago by Steve Denner

The second coming of email

While social media, augmented reality and other ‘spangly’ marketing tech have been grabbing headlines, only the unwise would ignore the enduring power of email marketing. The latest data shows that email is still in its ascendance: 1,670,000 emails sent a second compared to 3,935 tweets 46,333 YouTube views 52,083 Facebook likes 95% of brands use email for…

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4 years ago by Adestra

How to use Facebook Connect: 5 marketing musts

Our tips to making the most of Facebook Connect as a marketing and data capture tool. Just as brands and organisations swiftly came to realise the explosive potential of Facebook, so too did Facebook come to realise the opportunities that lay in making the business of simple, joined-up marketing that bit easier for them. Enter…

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