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events

2 months ago by Claire Barnes

Our 2017 email summit: First-Person Marketing at scale

It feels a little like the day after Christmas in our UK offices this afternoon. Not because we’ve been overindulging in leftover Christmas pudding in October, but because yesterday was the biggest EMEA event of the Adestra year: our Email Summit. From digital design strategy to personalization workshops, interactive panels, and industry experts discussing GDPR,…

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Adestra Email Summit 2017

2 months ago by Adestra

Our 3 key takeaways from TFM 2017

Whether you went to TFM (Technology for Marketing) or not, there are few things you may have missed from the UK’s martech-only event held at London Olympia… We attended on both days, chatting to interested marketers on our stand and sharing insights on email marketing strategies and trends. We also enjoyed exchanging thoughts with industry…

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First-Person Marketing

3 months ago by Claire Barnes

Optimization, automation, and bacon rolls at our Breakfast Seminar

What did you have for breakfast this morning? Smashed avo on toast? Kale smoothie? A hasty croissant on your way into work? Here at Adestra we started our day with something a little more satisfying: a Breakfast Seminar in London featuring industry insights, expert speakers, and the opportunity for guests to demo our award-winning email…

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Adestra's Breakfast Seminar

1 year ago by Jennifer Watkiss

The best of email automation in 2016

With only 7 percent of in-house marketers considering themselves ‘very successful’ with marketing automation (2016 Email Industry Census), you’d be forgiven for thinking it’s not worth the effort. There is a significant difference with agency respondents, of whom 13 percent report the same result. However, it’s still not as high as you’d expect compared to…

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1 year ago by Jennifer Watkiss

A strategic approach to email can fill your event with the right audience

Events are primarily about people. They bring us together for business, for social occasions and to encourage face-to-face communication. Yet it’s digital technologies that are transforming the events industry. Processes are streamlined with check-in and social seating apps, and user experiences are enhanced through personalization, social media integration and wearable technologies. While the industry is…

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Audience Applauding Speaker At Business Conference events

1 year ago by Matthew Elson

How to convert free event registrants to attendees

Ask any marketer what is one of their biggest challenges and they will probably say “content”. Why? Because creating content that is engaging, fresh, on brand and, perhaps most importantly, useful is very difficult. None more so than when what you are selling is a free event, including the topics discussed and the networking (loved…

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2 years ago by Katie Evans

Learn from retailers and make the most of abandoned basket re-targeting

The average cart abandonment rate stands at 66.8%. With this in mind, abandoned basket retargeting is a great strategy for encouraging buyers to return to their baskets and complete the purchase. This strategy has become widely used by retailers, proving very effective. However, capturing potentially lost sales needn’t be exclusive to retailers. Marketers from a broad spectrum of…

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