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9 months ago by Anca Staples

How to retain the new customers you’ve acquired during the holidays

The holidays have come and gone, the lights and sparkle have been taken down. But how do you keep the sparkle in your customers’ inboxes alive for the year to come? By using email automation to retain the customers you’ve just acquired, you can start targeting a larger database during the next holiday season. And…

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2 years ago by Jennifer Watkiss

How a timely thank you email can boost your marketing

Interact with your customers right when they’re interested, engaged and expecting to hear from you. How can you make the most of this opportunity? Read on to find out. Thank you emails are a golden opportunity to reach existing customers with a triggered email, which generally achieve a 152% higher open rate. This is because…

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2 years ago by Anca Staples

5 real-time email marketing success stories

Learn how B2C brands used real-time email marketing to boost revenue. Consumer brands have fierce competition when it comes to their customers’ attention. But they’re learning that if they offer more than just products, if they’re a source of information and they understand their customers’ interests, then they might still get in the loop… and…

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Evans Cycles real-time email marketing

2 years ago by Paul Dyke

Using animated GIFs in emails

With email volumes increasing, it’s becoming more and more difficult to stand out in your customers’ inboxes. Animated GIFs may be the solution. Have your emails lacked engagement from your customers lately? Entertaining and making them take action can be difficult. You need to grab their attention right away. Animated GIFs can help because they…

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