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email

3 weeks ago by Matt McGowan

Teens and email: getting in the inbox

Everyone “knows” that teens are all about the chat, right? At Adestra, we believe in relentless testing – and that goes for ideas, too. So, we did a consumer survey that looked at people at both edges of the age span: teens aged 14 to 18 and millennials aged 19 to 34 at one end,…

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teens

4 weeks ago by Melanie White

We’re bringing sexy back. Well, email is!

Well, it’s been four months since I officially left my former role as Editor of ClickZ to take on an exciting new challenge as the Head of Content and Communications at Adestra, US. It’s certainly been a fun ride so far and I’ve already learnt so much. For those of you that know ClickZ, you’ll be aware…

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JT-SEXYBACK

2 months ago by Adestra

Adestra included in European Marketing Automation Report by Independent Research Firm

Research uncovers complexities of Marketing Automation in Europe 10 August 2016–Oxford–Marketing automation in Europe is not a one-size-fits-all approach, companies have unique challenges, sales cycles are longer and more complex, finds Forrester’s July, 2016 report Vendor Landscape: European Marketing Automation Vendors, 2016 Forrester Research, Inc. Following another Forrester survey last year that found the most…

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3 months ago by Matt McGowan

Innovation in marketing automation: What’s next?

Remember when the holy grail of marketing was delivering the right message at the right time in the right place? At Adestra, we think that concept (and cliché) is outdated, not to mention a little cringeworthy. It’s too simplistic for the current marketing landscape. First, the idea of a “right time” to deliver an ad…

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Man vs machine

3 months ago by Matt McGowan

Email: The channel that just keeps on giving!

Year after year, email remains the top tool in the marketer’s arsenal, as a recent survey by eMarketer confirms. Sure, email is a workhorse that gets the job done and it will continue to be the top target for increased investment across all digital channels in 2016, according to the recent studies. But there’s another reason…

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email

4 months ago by Ryan Phelan

How incremental innovation drives steady and strategic change

I talk a lot about how marketers have to change their email programs to succeed in today’s email universe. But I also know that time, resource and money challenges often prevent marketers from trying all the innovations they see, read and hear about. Most of the marketers I’ve met are barely able to get their…

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Strategy

2 years ago by Anca Staples

Why you can count on email for great customer service

As ICS celebrates Customer Service Week, we’re discussing how email can help you provide a great customer service, and experience in today’s customer-led economy. Let’s start with a story. It was the end of 2013, I had scheduled an appointment with my bank but for some reason, I needed to cancel it. I didn’t have time…

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