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email

1 month ago by Ryan Phelan

Halloween emails: Sweet treats or fright fests?

Every year my inbox gets inundated with retail Halloween emails. They all have the same subject line (some variation on “spooktacular,” one of the most overused words ever) and the same message: telling me how to dress up my kids in the latest cute/clever/creepy costumes. There’s only one problem: I don’t have children. I like…

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halloween

2 months ago by Carmen Crespo Lopez

Writing enticing subject lines: Tips and inspiration

In previous posts, we have highlighted the role that subject lines play when looking at open rates. If you need further convincing, you might want to know that 69 percent of email recipients report email as spam based entirely on the subject line, and that 35 percent of subscribers open emails based on the subject…

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3 months ago by Ryan Phelan

3 items to check off your holiday to-do list

The pumpkins have hit the stores, which can only mean one thing; it’s fall time and October is nearly upon us! (Whoa, where has this year gone?!) It is also that time of year when the lockdown for your holiday email marketing plans is just around the corner. If you’re like most marketers in the…

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checklist

3 months ago by Carmen Crespo Lopez

5 ways to boost your email open rates

80% of marketers use open rates as one of their key metrics for success. We’ve derived this figure from the 2017 Email Marketing Census Report by Econsultancy in collaboration with Adestra, and it may well ring true with your own email marketing strategy. In my experience, however, a considerable number of marketers don’t know exactly…

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5 months ago by Ryan Phelan

Want more conversions? Tune up your value exchange!

Not long ago, I was looking for information on account-based marketing, one of the hot topics in the marketing world right now. I needed a little perspective, so I sought out a prominent ABM vendor’s site to get some answers. If you’re a B2B vendor, that’s pretty much how your customer journey starts, right? For…

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5 months ago by Matt McGowan

State of email 2017: what we see (so far)

Email is having a resurgence. On the consumer side, thanks to very smart phones and generous data plans, email is as accessible as text messaging. It’s become part of the mobile lifestyle. Adestra’s 2017 Consumer Digital Usage & Behavior Study found that 84% of smartphone owners use their phones to send and receive personal email, and…

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7 months ago by Anca Staples

Which channel offers the biggest reward for the lowest effort?

With only so many hours in a day and increasing pressure to improve results with shrinking or similar budgets, marketers need to choose the channels they invest in wisely. We asked how tactical effectiveness compares to executional difficulty in our State of Digital Marketing – Benchmarks for Success last year and these were the results:…

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10 months ago by Melanie White

Why social media is email’s secret weapon

Email and social media may seem at first glance to be opposites. Email marketing – if you’re approaching it right – is carefully composed and strategically executed. Social media, on the other hand, thrives on spontaneity and is prone to chaos. Each channel has unique advantages for keeping in touch with customers. Email lets you…

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