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email

2 months ago by Anca Staples

Which channel offers the biggest reward for the lowest effort?

With only so many hours in a day and increasing pressure to improve results with shrinking or similar budgets, marketers need to choose the channels they invest in wisely. We asked how tactical effectiveness compares to executional difficulty in our State of Digital Marketing – Benchmarks for Success last year and these were the results:…

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5 months ago by Melanie White

Why social media is email’s secret weapon

Email and social media may seem at first glance to be opposites. Email marketing – if you’re approaching it right – is carefully composed and strategically executed. Social media, on the other hand, thrives on spontaneity and is prone to chaos. Each channel has unique advantages for keeping in touch with customers. Email lets you…

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8 months ago by John Stephenson

Three chilling deliverability tales (and seven ways to save yourself)

Halloween has just passed. The holiday shopping season is nearly upon us. Gather near to hear the tales of three unlucky eCommerce programs and learn how to avoid their fates! 1. ‘The 25-day haunting’ A retailer ran a “25 Days of Christmas” campaign, sending a message a day to an audience that it usually emailed…

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mailbox- deliverabillity

8 months ago by Ryan Phelan

Three email acquisition strategies, just in time for the holidays

If you’re just starting to think about email acquisition during the holiday season, I have bad news for you: That boat sailed about nine months ago. But, I can still get you on board. The holiday season is about more than just selling. Sure, that’s a big part of it. But, it’s also a new-customer…

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holidays

8 months ago by Ryan Phelan

Five ways to get your email plan in order before the holiday crush

One of the most important things you can do for your holiday email plan has nothing to do with creative, calls to action, send times, segmentation or targeting. It’s making sure your email is a significant factor in your company’s brand strategy and not the afterthought or last resort. This means you are the advocate…

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holiday lights

9 months ago by Ryan Phelan

How to use ‘macro moments’ for emails

Just a few weeks ago, it was “back to school” time here in America which means every inbox, including mine, was being flooded with emails for everything kid-related, from clothing to footwear to school supplies and more. Yours, too? Some people will appreciate those offers, but my only kids are my two six-pound dogs, and…

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back-to-school

9 months ago by Melanie White

Digital marketing only somewhat effective: What’s missing?

Faced with an increasingly complex and constantly shifting digital landscape, the majority of marketers are struggling to get to the point where their campaigns are very successful, according to our newly released 2016 State of Digital Marketing report. It seems that innovations in technology and changes in consumer behavior are outstripping marketers’ ability to execute.…

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9 months ago by Ryan Phelan

Five Black Friday email ideas for you to think about now

If you haven’t started your holiday planning yet, it’s time to push the panic button. Email marketers often don’t get pulled into the planning process until the end and then it’s often an afterthought or emergency: “Yeah, just send another email.” When email is the afterthought instead of the engine, you’re set up to fail.…

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black-friday

10 months ago by Matt McGowan

Teens and email: getting in the inbox

Everyone “knows” that teens are all about the chat, right? At Adestra, we believe in relentless testing – and that goes for ideas, too. So, we did a consumer survey that looked at people at both edges of the age span: teens aged 14 to 18 and millennials aged 19 to 34 at one end,…

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teens
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