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email marketing

4 days ago by Ryan Phelan

Progressive profiling: Why it’s a win-win for everyone

First-person marketing sees customers as individuals to whom brands must shape their messaging to ensure they’re meeting the person’s needs, interests and goals. Central to First-Person Marketing is this credo: “Know thy customer.” If you don’t know much about your customers, progressive profiling is an excellent way to gather it directly from the source —…

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7 months ago by Matt McGowan

State of email: How are we doing and where are we going?

Email is living the high life. On the consumer side, thanks to very smart phones and generous data plans, email is as accessible as text messaging. It’s become part of the mobile lifestyle. Adestra’s forthcoming Consumer Usage and Behavior Study (to be released soon) found that 84 percent of smartphone owners use their phones to send and receive…

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email

8 months ago by Ryan Phelan

The burning question: When should you use confirmed opt-in?

As an email marketer, I would rather have 100 customers who open and engage with my messages than 10,000 who don’t. (I’ll pause a moment here while you imagine your CMO’s head exploding if you ever said that in a team meeting.) Kidding aside, we marketers have always focused our acquisition efforts on adding massive…

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Opt-in-opt-out

8 months ago by Melanie White

Four ways to make the most of your content with email

Creating quality content is tough, so you when you do, you want to make sure it’s working as hard as possible. Here are some tips for getting the most out of your content by using it to drive your email marketing. Personalization We identified personalization as one of the top marketing trends for 2017. We…

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Content

9 months ago by Matt McGowan

Why a squeaky clean email list is so important

One of the many things that I love at Adestra, is our priority of maintaining our credibility as an email service provider (ESP) so that ISPs can trust email that comes through our platform. Some companies might expect that they can simply port their lists over to Adestra and immediately begin emailing to them. This…

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9 months ago by Ryan Phelan

What can email marketers learn from the 2016 US election? Hmm…

As the US transitions to a new leader in the White House, I’ve been thinking about the election that led up to it. Others have pontificated about the impact email had on the presidential campaigns, but I’m not buying any of it. What could we email marketers take away from a painful year-plus of electioneering?…

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whitehouse

9 months ago by Matt McGowan

From cookies to ad IDs, why email is key

Necessity is the mother of invention, and the need to provide a reliable identifier for mobile users has led to a revolution in identifying and tracking users across all devices. We may not see the fruit of this revolution for a few years, but I predict that the depreciation of the cookie will continue. Responding…

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cookies

9 months ago by Matt McGowan

Three scenarios for marketing with the Internet of Things

I love those end-of-the-year, “best of” lists as much as anybody. Now, as a new year begins, it’s a great time to get a bit futuristic and think of the bests yet to come. And one of the most exciting things in the near future, I think, is the Internet of Things (IoT). The IoT…

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internet-of-things

10 months ago by Ryan Phelan

Four ways to make 2017 your best email year ever

For most marketers, January is a time to look back and wonder, “How did I make it through last year? The pain is over!” You know that you’re going to start thinking about Christmas again right about the time you celebrate St. Paddy’s Day, right? But, for a while, let’s think about something else besides…

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new-years-eve-2017

10 months ago by Ryan Phelan

A motivational message for email marketers (and everyone else, too)

With Halloween, the US presidential election and Thanksgiving in the rear-view mirror, we’re now headlong into the all-holiday-all-the-time stream. And, we all know what’s coming. At this point in the marketing year, everything you have scheduled through post-Christmas is already in motion. If you built some flexibility into your plan, you know how to pivot if…

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