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email marketing

2 months ago by Matt McGowan

Teens and email: getting in the inbox

Everyone “knows” that teens are all about the chat, right? At Adestra, we believe in relentless testing – and that goes for ideas, too. So, we did a consumer survey that looked at people at both edges of the age span: teens aged 14 to 18 and millennials aged 19 to 34 at one end,…

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3 months ago by Adestra

Adestra included in European Marketing Automation Report by Independent Research Firm

Research uncovers complexities of Marketing Automation in Europe 10 August 2016–Oxford–Marketing automation in Europe is not a one-size-fits-all approach, companies have unique challenges, sales cycles are longer and more complex, finds Forrester’s July, 2016 report Vendor Landscape: European Marketing Automation Vendors, 2016 Forrester Research, Inc. Following another Forrester survey last year that found the most…

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3 months ago by Matt McGowan

How email could help brands to make Pokémon GO

Pokémon GO is crazy fun, dangerously addictive and just plain dangerous when it leads distracted people into trouble. is charting every incidence of injury and mayhem while they’re Mewtwo hunting here. Still, that hasn’t deterred anyone so far – least of all marketers, who are dreaming up creative ways to buy into the hype. In…

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pokemon go

3 months ago by Ryan Phelan

Should we congratulate Oracle on buying Netsuite?

My first thought upon learning that Oracle is buying NetSuite for $9.3 billion in cash: “Congratulations Oracle, for buying yet another email company.” Many see this latest acquisition as an effort by Oracle to complete its cloud product offering. But along with the NetSuite acquisition come its ancillary companies including Bronto Software, which NetSuite itself…

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4 months ago by Ryan Phelan

Better email acquisition is key for big data success

Email marketing and big data have a surprisingly symbiotic relationship, where each one makes the other better, something that will only increase in the future. Big data – demographics, behavior, buying behavior in other channels, competitive intelligence – has been successful for digital marketers in large part because of email marketing. In turn, big data allows marketers…

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Big data

4 months ago by Matt McGowan

Are you working too hard, or hardly working?

In a recent CMO Spend survey from some of my industry peers over at Gartner (Jake Sorofman, Yvonne Genovesee, and Anna Maria Virzi (hi Anna Maria!)), a couple of stats truly jumped out at me. 33 percent of marketing budgets are now spent on Marketing Technology (MarTech). 56 percent of marketers ranked customer experience as…

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Work smart, not hard

5 months ago by Ryan Phelan

How incremental innovation drives steady and strategic change

I talk a lot about how marketers have to change their email programs to succeed in today’s email universe. But I also know that time, resource and money challenges often prevent marketers from trying all the innovations they see, read and hear about. Most of the marketers I’ve met are barely able to get their…

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1 year ago by Sophie Jenkins

A/B testing your email design – 10 tips not to overlook

Ever wondered know how many emails your customers send and receive every day? 121. It’s no wonder people have just seconds to scan emails and decide whether they’re worth their precious time. If your email marketing click through rates are less than rosy, maybe it’s down to how your template looks, so tweaking your email…

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Email testing

2 years ago by Adestra

More than the sum of its parts: integrating email, social and SMS

Email, SMS or social? The answer is all three. A recent McKinsey study compared the effectiveness of email and social marketing and concluded that email was 40 times better at acquiring customers than Twitter and Facebook combined. Bear in mind the increased time and effort involved in social media marketing and you might be forgiven for…

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2 years ago by Jennifer Watkiss

Email marketing techtionary – 7 terms you need to understand

As email marketers, we often struggle when communicating technical needs to the IT department. But with technology becoming more important in planning email marketing campaigns, we need to learn to speak the language. Understanding common email marketing terminology in IT will help us bridge the divide, enabling richer email campaigns and stronger KPIs. Let’s uncover…

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