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Email Marketing Tips

6 months ago by Ryan Phelan

How incremental innovation drives steady and strategic change

I talk a lot about how marketers have to change their email programs to succeed in today’s email universe. But I also know that time, resource and money challenges often prevent marketers from trying all the innovations they see, read and hear about. Most of the marketers I’ve met are barely able to get their…

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Strategy

7 months ago by Ryan Phelan

Why email marketers should look beyond their traditional echo chambers

I recently got back from Chapel Hill, North Carolina, where I attended the DMA Nonprofit Federation‘s leadership summit and met industry leaders from some of the top nonprofit organizations in the US, like the Red Cross, AARP, Catholic Charities and Wounded Warriors. For me, this was a different kind of conference and the format wasn’t…

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a-look-at-2016

2 years ago by Steve Denner

4 tips you cannot ignore this holiday season in B2B

We’ve put together a list of tips that B2B companies can follow to ensure their sales cycle is not disturbed during the holidays. Let’s go walking in an email wonderland. As Christmas approaches, blogs and news sites start booming with marketing advice for retailers. Although some of that advice might apply to B2B companies as…

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B2B Holiday Tips

2 years ago by Anca Staples

Why you can count on email for great customer service

As ICS celebrates Customer Service Week, we’re discussing how email can help you provide a great customer service, and experience in today’s customer-led economy. Let’s start with a story. It was the end of 2013, I had scheduled an appointment with my bank but for some reason, I needed to cancel it. I didn’t have time…

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2 years ago by Steve Denner

Email marketing tips: 9 ways to improve

2014 will be the year of email marketing, the eighth annual Email Marketing Industry Census suggests, with 68% of companies now rating email as ‘excellent’ or ‘good’ for ROI. This now ranks it higher than SEO. Furthermore, 83% of marketers believe email will be their most effective distribution channel, a Regalix study revealed. Meanwhile, 77% believe it will…

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