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email marketing data analysis

12 months ago by Steve Denner

This year’s holiday data could be the key to better results in 2017

Data-driven campaigns focusing on the individual offer the most exciting marketing opportunity in 2017. By now, your holiday marketing programs are in full swing and hopefully you are enjoying a significant seasonal boost in revenue. Chances are you’re in the process of adding the finishing touches to next year’s strategy. But before you close the…

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4 years ago by Steve Denner

Data fatigue – how much is too much?

Is there such a thing as an optimal marketing email frequency? The balance between sending too many and too few emails is a hard one to get right. If the frequency is too high, subscribers will tune out. Too low, and, well… who are you again? One study by Merkle found that a staggering 73% of those who…

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