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Email Marketing Best Practice

3 months ago by Ryan Phelan

Mobile Drives Daylong Email Activity and Attitudes

Your subscribers are in their inboxes practically from the minute they wake up in the morning until their heads hit the pillow late at night, according to findings in our 2017 Consumer Digital Usage and Behavior Study. But, more often than not, consumers are scrolling through their inboxes because they’re looking for something to do…

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mobile first

3 months ago by Matt McGowan

Ad Blockers? No Problem. How to Survive The Rise of The Ad Blockers

We’ve lost count of the number of times that change has forced marketers’ best-laid plans into disarray. Now, rumors are heating up that Google will block some “high impact’ ad formats from the Chrome browser. Those very ads that drove high-ROI for your business… or so you thought. It’s no secret that everyone hates intrusive…

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3 months ago by Ryan Phelan

Email rules for brand communications, but consumers demand value in return

Our newest study of consumer email attitudes finds that U.S. consumers continue to value email as a source of communications from chosen brands, but they expect an equal value in exchange for giving up their email addresses. We found seven in 10 consumers across all age groups want to receive brand communications, even among Millennials…

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email acquisition

4 months ago by Ryan Phelan

Time for a total template makeover?

According to Adestra’s latest consumer report (watch this space for the release of that!), 74 percent of your email subscribers will delete your messages that don’t look good on mobile. So, that brings up a major question: When was the last time you updated your email templates to make sure that they render properly and…

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modular design lego bricks built

5 months ago by Ryan Phelan

The burning question: When should you use confirmed opt-in?

As an email marketer, I would rather have 100 customers who open and engage with my messages than 10,000 who don’t. (I’ll pause a moment here while you imagine your CMO’s head exploding if you ever said that in a team meeting.) Kidding aside, we marketers have always focused our acquisition efforts on adding massive…

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5 months ago by Matt McGowan

How to master the art of quality email acquisition

Email is a permission-based medium. Before you say “duh” let me explain. Of course, your email list should consist only of opted-in addresses, but the fact is, true consumer permission is more than just ticking a box in a signup form. It all comes down to how you acquire email addresses and what you do…

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email acquisition

5 months ago by Melanie White

Four ways to make the most of your content with email

Creating quality content is tough, so you when you do, you want to make sure it’s working as hard as possible. Here are some tips for getting the most out of your content by using it to drive your email marketing. Personalization We identified personalization as one of the top marketing trends for 2017. We…

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Content

5 months ago by Ryan Phelan

Testing, testing … Let’s set up your email testing program

Why is your email marketing program so successful? Before you say anything, know the answer is not “Because we send a lot of email and a lot of people buy our stuff.” Don’t say that to anybody ever, because it’s wrong. The really good marketers say, “We tested a whole lot of stuff and we…

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testing

6 months ago by Melanie White

Why social media is email’s secret weapon

Email and social media may seem at first glance to be opposites. Email marketing – if you’re approaching it right – is carefully composed and strategically executed. Social media, on the other hand, thrives on spontaneity and is prone to chaos. Each channel has unique advantages for keeping in touch with customers. Email lets you…

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6 months ago by Ryan Phelan

What’s in a name? Everything, when you add relevant information

As email marketers we always focus on relevance. I’ve written recently about the differences between personalization and segmentation, and how just using someone’s first name isn’t enough to work the magic that makes an email message so vitally important to end users. After all, you don’t want your intended recipients to just open your mail messages, you…

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whats in name
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