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Email Marketing Best Practice

3 weeks ago by Ryan Phelan

Black Friday and beyond: Keep hope alive

We’re just a few days away from Black Friday, but I’m going to depart once again from sharing the usual collection of tips and tricks for top-performing holiday emails. If you haven’t locked down your Black Friday strategies by now, anything I tell you to do now probably won’t save you. Instead, I’d like to…

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black-friday

2 months ago by Ryan Phelan

Why ‘no-reply’ email addresses are a ‘hell no’

I love talking with marketers, and I do it often. They ask me great questions about email and how to do it better. But every once in a while, I get a question that makes my head explode, and I got one of those at a recent conference. “Should we use a ‘do-not-reply’ address as…

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2 months ago by Carmen Crespo Lopez

Writing enticing subject lines: Tips and inspiration

In previous posts, we have highlighted the role that subject lines play when looking at open rates. If you need further convincing, you might want to know that 69 percent of email recipients report email as spam based entirely on the subject line, and that 35 percent of subscribers open emails based on the subject…

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3 months ago by Ryan Phelan

3 items to check off your holiday to-do list

The pumpkins have hit the stores, which can only mean one thing; it’s fall time and October is nearly upon us! (Whoa, where has this year gone?!) It is also that time of year when the lockdown for your holiday email marketing plans is just around the corner. If you’re like most marketers in the…

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checklist

3 months ago by Carmen Crespo Lopez

5 ways to boost your email open rates

80% of marketers use open rates as one of their key metrics for success. We’ve derived this figure from the 2017 Email Marketing Census Report by Econsultancy in collaboration with Adestra, and it may well ring true with your own email marketing strategy. In my experience, however, a considerable number of marketers don’t know exactly…

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3 months ago by Melanie White

What’s really working in email marketing?

Is your email marketing best-in-class, or do you need to up your game? Adestra’s new Email Strategies for Success report will help you benchmark your efforts. We surveyed 85 marketers, both B2C and B2B, to help you understand their challenges, opportunities and successes in order to help you define your own strategy. We’ve also got some…

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email acquisition

7 months ago by Ryan Phelan

Mobile Drives Daylong Email Activity and Attitudes

Your subscribers are in their inboxes practically from the minute they wake up in the morning until their heads hit the pillow late at night, according to findings in our 2017 Consumer Digital Usage and Behavior Study. But, more often than not, consumers are scrolling through their inboxes because they’re looking for something to do…

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mobile first

8 months ago by Matt McGowan

Ad Blockers? No Problem. How to Survive The Rise of The Ad Blockers

We’ve lost count of the number of times that change has forced marketers’ best-laid plans into disarray. Now, rumors are heating up that Google will block some “high impact’ ad formats from the Chrome browser. Those very ads that drove high-ROI for your business… or so you thought. It’s no secret that everyone hates intrusive…

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8 months ago by Ryan Phelan

Email rules for brand communications, but consumers demand value in return

Our newest study of consumer email attitudes finds that U.S. consumers continue to value email as a source of communications from chosen brands, but they expect an equal value in exchange for giving up their email addresses. We found seven in 10 consumers across all age groups want to receive brand communications, even among Millennials…

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email acquisition

9 months ago by Ryan Phelan

Time for a total template makeover?

According to Adestra’s latest consumer report (watch this space for the release of that!), 74 percent of your email subscribers will delete your messages that don’t look good on mobile. So, that brings up a major question: When was the last time you updated your email templates to make sure that they render properly and…

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modular design lego bricks built
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