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Email Marketing Best Practice

2 weeks ago by Ryan Phelan

How to use ‘macro moments’ for emails

Just a few weeks ago, it was “back to school” time here in America which means every inbox, including mine, was being flooded with emails for everything kid-related, from clothing to footwear to school supplies and more. Yours, too? Some people will appreciate those offers, but my only kids are my two six-pound dogs, and…

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1 month ago by Melanie White

VIDEO: Six effective content tips for email marketers

A couple of weeks ago, Adestra was lucky enough to attend Content Marketing World in Cleveland, Ohio. The event attracted more than 3,000 content marketers from a variety of different brands, agencies and companies from all different corners of the globe. It was a fun event and a really good forum to discuss the many…

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2 months ago by Matt McGowan

Teens and email: getting in the inbox

Everyone “knows” that teens are all about the chat, right? At Adestra, we believe in relentless testing – and that goes for ideas, too. So, we did a consumer survey that looked at people at both edges of the age span: teens aged 14 to 18 and millennials aged 19 to 34 at one end,…

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2 months ago by Ryan Phelan

When should you use SMS to reinforce your email campaign?

Never. Next? This question keeps popping up in discussions with marketers because they want to use every channel they can to make sure their messages reach their intended targets. Many marketers believe that if they have their customers’ mobile numbers, they should use them to send messages all the time whether or not they have…

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SMS marketing

4 months ago by Melanie White

Success factors for building a great email list

Only 9 percent of email marketers see their list strategy as very successful, while 36 percent admit their email marketing efforts are unsuccessful, according to our new Email List Strategies for Success report that was released today. What differentiates the two? Knowing your customers and building a good acquisition strategy are the golden keys to success. How…

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list building

5 months ago by Ryan Phelan

Why email marketers should look beyond their traditional echo chambers

I recently got back from Chapel Hill, North Carolina, where I attended the DMA Nonprofit Federation‘s leadership summit and met industry leaders from some of the top nonprofit organizations in the US, like the Red Cross, AARP, Catholic Charities and Wounded Warriors. For me, this was a different kind of conference and the format wasn’t…

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2 years ago by Skip O'Neill

Stop dreaming and start being strategic about your email marketing

As email marketers, we all dream of easy, elegant, effortless email campaigns. But we need to look in the mirror and go beyond the “dream” and make sure we’re taking care of the fundamentals of email marketing.  We often hear about the outlier company that has a ton of resources to invest in the “dream”…

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