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email inspiration

2 weeks ago by Ryan Phelan

Four ways to make 2017 your best email year ever

For most marketers, January is a time to look back and wonder, “How did I make it through last year? The pain is over!” You know that you’re going to start thinking about Christmas again right about the time you celebrate St. Paddy’s Day, right? But, for a while, let’s think about something else besides…

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new-years-eve-2017

2 months ago by Anca Staples

A roundup of our favourite Black Friday emails and why they work

With Black Friday fast approaching, you probably have your email campaigns already planned, but a little inspiration for last-minute ideas to help you optimise them can’t hurt. To save you time scrolling up and down webpages for ideas and examples, I’ve put together a round-up of emails from last year and why I think they…

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black-friday

5 months ago by Peter Rylands

Emails that struck gold during the greatest show on earth

The thought of summer is usually enough to get people in a frenzy; day-dreaming about the beach they wish they were on, the BBQs and the Pimms they would enjoy. But throw in the biggest sporting event of the summer too, hosted by the carnival capital of the world, and you have a perfect opening…

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10 months ago by Anca Staples

Easter eggstravangza: retail examples to inspire your festive email marketing

Easter, for me, is the beginning of spring and yet another event when you can overindulge in chocolate (like Valentine’s Day, birthdays, Christmas day…every day?). It’s also time for marketers to inject some cheerfulness into their email campaigns to successfully compete for their subscribers’ attention. Feeling at a loss for inspiration? We have an Easter email…

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1 year ago by Anca Staples

Holiday email planning: should you talk about Christmas this early?

As part of our holiday email planning blog post series, we started by looking at ways of setting the tone for holiday shopping in September without going over the top. This month, we continue our top tips by sharing examples of what emails we’ve seen in October and pointing out the type of strategies you should…

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1 year ago by Anca Staples

Holiday email planning: Time to set the tone for shopping

Summer is over, and for marketers Christmas has already started as they’ve begun planning their seasonal campaigns with 82% of them expecting sales to increase compared to last year. But many of you might be wondering when it’s okay to mention the ‘C’ word in your email campaigns. You don’t want to be the first…

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