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email inspiration

2 weeks ago by Carmen Crespo Lopez

Transactional emails and how to make the most out of them

Historically, transactional emails might be seen as dull or utilising simple creative. This doesn’t need to be the case, however – especially when you consider their results. According to the National Client Email Report (DMA, 2013), triggered one-to-one campaigns generate over 75% of email revenue. However, before we start talking about how to use transactional…

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Automation and sales

4 months ago by Carmen Crespo Lopez

5 ways to refresh your emails for the Spring/Summer season

As a general trend, sales in retail are considerably steady, so it’s important to keep your subscribers engaged to support demand generation. According to the 2017 Email Industry Census, 22% of business revenue across sectors is driven by email. Whether you work in the travel industry, retail, publishing or in a non-profit organisation, email is…

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Spring summer garden

5 months ago by Alexandra Mocanu

How to make your Easter email campaigns eggquisite!

Easter is probably the most chocoholic holiday. A reported 80 million Easter eggs are sold annually in the UK alone and apparently 65 percent of people automatically think of chocolate when even hearing the word ‘Easter’. Leaving aside the map to the company Easter Egg Hunt for a minute, I wanted to share some points…

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Top-10-Easter-at-Fortnums-2

5 months ago by Carmen Crespo Lopez

What can you do to stand out in the inbox on Mother’s Day?

Whether you want to check out what the competition is doing in the UK for the March 26, or you’re planning your campaigns now for the US celebration of Mother’s Day on May 14, I’ve selected some examples that are worth checking out and the reasons I love them. Scroll down for your seasonal dose…

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Presents mother's day

8 months ago by Ryan Phelan

Four ways to make 2017 your best email year ever

For most marketers, January is a time to look back and wonder, “How did I make it through last year? The pain is over!” You know that you’re going to start thinking about Christmas again right about the time you celebrate St. Paddy’s Day, right? But, for a while, let’s think about something else besides…

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new-years-eve-2017

10 months ago by Anca Staples

A roundup of our favourite Black Friday emails and why they work

With Black Friday fast approaching, you probably have your email campaigns already planned, but a little inspiration for last-minute ideas to help you optimise them can’t hurt. To save you time scrolling up and down webpages for ideas and examples, I’ve put together a round-up of emails from last year and why I think they…

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black-friday

12 months ago by Peter Rylands

Emails that struck gold during the greatest show on earth

The thought of summer is usually enough to get people in a frenzy; day-dreaming about the beach they wish they were on, the BBQs and the Pimms they would enjoy. But throw in the biggest sporting event of the summer too, hosted by the carnival capital of the world, and you have a perfect opening…

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1 year ago by Anca Staples

Easter eggstravangza: retail examples to inspire your festive email marketing

Easter, for me, is the beginning of spring and yet another event when you can overindulge in chocolate (like Valentine’s Day, birthdays, Christmas day…every day?). It’s also time for marketers to inject some cheerfulness into their email campaigns to successfully compete for their subscribers’ attention. Feeling at a loss for inspiration? We have an Easter email…

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