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email frequency threshold

4 years ago by Steve Denner

Data fatigue – how much is too much?

Is there such a thing as an optimal marketing email frequency? The balance between sending too many and too few emails is a hard one to get right. If the frequency is too high, subscribers will tune out. Too low, and, well… who are you again? One study by Merkle found that a staggering 73% of those who…

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