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email design

2 weeks ago by Kristina Wright

How to get your message across with images in email turned off

We all want our emails to look beautiful and images play a key part in this. They say a picture is worth a 1000 words, but if the email client of your subscriber disables images, your message can get lost with them. This is an even bigger problem if you’ve used images to display text.…

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4 weeks ago by Peter Rylands

Emails that struck gold during the greatest show on earth

The thought of summer is usually enough to get people in a frenzy; day-dreaming about the beach they wish they were on, the BBQs and the Pimms they would enjoy. But throw in the biggest sporting event of the summer too, hosted by the carnival capital of the world, and you have a perfect opening…

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3 months ago by Ryan Phelan

Why your email templates must be mobile-first

As a society, we’re addicted to our smartphones. They’re the first things we look at in the morning. They’re in our hands, pockets and handbags all day long, and they’re on the nightstand next to us when we sleep. Heck let’s admit it, some of us even cuddle them under our pillows at night. Obviously…

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mobile first

3 months ago by Anca Staples

7 questions to ask yourself about mobile optimisation and design

Mobile optimisation has now become a key practice for most marketers, with the 2016 Email Census revealing that 64% of companies are focusing on it. While its importance is certainly not going to diminish (last month registered an all-time high of 59% mobile opens), we shouldn’t lose sight of the bigger picture. Take a moment…

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Mobile Consumers SMS Marketing

3 months ago by Anca Staples

Why modular email design is the way forward

Having different email templates for different purposes is what most marketers would consider as sustainable or relatively long-term email design. However, how many of us haven’t run into problems with that approach? Some of the usual email editing scenarios include: Deleting/adding a section from/to the template Changing the placement of copy, images or general layout Doing something…

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5 months ago by Joe Parsons

Outlook: the struggles of making a masterpiece

The good news when it comes to developing HTML emails is that a lot of browsers and email clients have moved in leaps and bounds and, in the right hands, emails are starting to really push the boundaries with more web-like layouts, animations and buttons. Unfortunately, not every client has moved on… Picture the scene:…

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Thinking-masterpiece

7 months ago by Anca Staples

Easter eggstravangza: retail examples to inspire your festive email marketing

Easter, for me, is the beginning of spring and yet another event when you can overindulge in chocolate (like Valentine’s Day, birthdays, Christmas day…every day?). It’s also time for marketers to inject some cheerfulness into their email campaigns to successfully compete for their subscribers’ attention. Feeling at a loss for inspiration? We have an Easter email…

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