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email design

2 weeks ago by Carmen Crespo Lopez

5 ways to refresh your emails for the Spring/Summer season

As a general trend, sales in retail are considerably steady, so it’s important to keep your subscribers engaged to support demand generation. According to the 2017 Email Industry Census, 22% of business revenue across sectors is driven by email. Whether you work in the travel industry, retail, publishing or in a non-profit organisation, email is…

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Spring summer garden

1 month ago by Anca Staples

A modern approach to designing survey emails

Let’s face it, no one wakes up in the morning dying to fill in a survey. But we can all agree that the insight they deliver can offer incredible insight into how customers use products or services; insight which you can use to inform their future development. So how do survey companies get past the…

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Strategy

2 months ago by Alexandra Mocanu

How to make your Easter email campaigns eggquisite!

Easter is probably the most chocoholic holiday. A reported 80 million Easter eggs are sold annually in the UK alone and apparently 65 percent of people automatically think of chocolate when even hearing the word ‘Easter’. Leaving aside the map to the company Easter Egg Hunt for a minute, I wanted to share some points…

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Top-10-Easter-at-Fortnums-2

2 months ago by Anca Staples

How do you future-proof your email templates?

Visual identity is an important part of what makes a brand recognisable and unique. As marketers, we care deeply about our brand’s logo, colours, fonts and style. Although the email environment is more restrictive than web in terms of rendering, that shouldn’t be an excuse for ignoring the way we approach email design and the…

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Future-email-editor

5 months ago by Anca Staples

Miss it, miss out: Our top nine email marketing posts of the year

As we close the book on 2016, it’s time to see what made the headlines and what email marketers were most interested in from the amazing range of content we shared this year. Email design was unsurprisingly among the most popular topics on our blog, followed by a broad discussion around change – in the…

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Year in Review

5 months ago by Jennifer Watkiss

A recap of 2016’s most important email marketing trends: are you up to speed?

Email marketing has seen an explosion in popularity this year. Technological innovations have helped put email firmly back in the center of the marketing mix as marketers increasingly recognize its value – not only as a powerful digital marketing channel, but as an unparalleled source of actionable data. So what’s driving this resurgence in popularity?…

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Year in Review

8 months ago by Kristina Wright

How to get your message across with images in email turned off

We all want our emails to look beautiful and images play a key part in this. They say a picture is worth a 1000 words, but if the email client of your subscriber disables images, your message can get lost with them. This is an even bigger problem if you’ve used images to display text.…

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9 months ago by Peter Rylands

Emails that struck gold during the greatest show on earth

The thought of summer is usually enough to get people in a frenzy; day-dreaming about the beach they wish they were on, the BBQs and the Pimms they would enjoy. But throw in the biggest sporting event of the summer too, hosted by the carnival capital of the world, and you have a perfect opening…

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