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Econsultancy

2 years ago by Adestra

Is your email marketing a World Cup winner?

In June I gave a presentation at Marketing Week Live 2014, about how to make your email marketing a “World Cup Winner”. The presentation was based on the 2014 Email Marketing Industry Census, published by Adestra and Econsultancy earlier this year. This was based on a survey of over 1,100 email marketers. Inspired by it, we created…

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3 years ago by Adestra

Seven super exciting predictions for boring old email marketing in 2014

It’s that time of year again, where pundits around the world give their predictions for 2014.  So let’s look at the most boringly lucrative of online channels: email marketing. In 2014, I predict that “Email is dead” will be the most popular headline in articles, blogs and tweets about email marketing, closely followed by ’email…

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3 years ago by Adestra

Three reasons why Big Data is awesome

In my last post, Three reasons why Big Data is a big load of baloney, I threw a stone down the streets of London and New York and wound up hitting a few Big Data advocates. And it is abundantly clear that Big Data arouses passion in people (or at least, as much passion as…

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3 years ago by Adestra

Three reasons why Big Data is a big load of baloney

Over the last couple of years, Big Data has been unavoidable. It’s not just big, it’s massive. If you throw a stone down the streets of London or New York, you’ve got as much a chance of hitting a big data guru as you do a social media guru. Undoubtedly, there is great power in…

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3 years ago by Adestra

The best time to send your email is…

This is a question we are frequently asked. “What time of day should I send my email?” “What day of the week will deliver the most response?” According to the Adestra and Econsultancy Email Marketing Industry Census 2013, only half of businesses (49%) are currently testing the time and day of their email messages. This…

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4 years ago by Adestra

Addressing your low open rates with four top tips

“My campaigns have a very low open rate” – A common response when asking clients how they feel their campaigns are performing. The focus of email marketers at the moment is very much on automation, responsive designs, and clever dynamic or conditional content. These are by no means bad things to concentrate on, but neither do they…

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4 years ago by Adestra

Webinar synopsis: Email marketers ‘end of year exam results’ – findings of the 2013 Email Census

This week Adestra hosted their May webinar dedicated to the key results from this year’s Adestra/Econsultancy Email Census. Reena Mistry, Marketing Director at Adestra was joined by Econsultancy’s Linus Gregoriadis and Steve Denner, one of Adestra’s founders. The webinar focused on the emerging themes from this year’s census and the issues facing more than 1,300 marketers today.…

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4 years ago by Adestra

Internet World 2013: Adestra launches the MessageFocus Form Builder and Conversion Capture

Helping users send abandoned basket emails and capture new data quickly. Adestra is showcasing MessageFocus Conversion Capture at Internet World 2013 to help brands start using automated abandoned basket emails – as it’s proven to produce the best ROI from any automated email campaign process, yet under 20% use it. [Results from latest Adestra/Econsultancy Email Marketing…

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4 years ago by Adestra

7 in 10 companies ignore mobile email readership

Most brands send little or no mobile-optimised email marketing Optimising emails for the mobile channel is still not being given the priority it should, finds new research. The Adestra/Econsultancy Email Marketing Industry Census 2013* surveyed over 1300 marketers and shows more emails are being read on mobiles – unsurprising given the growth in popularity of…

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4 years ago by Adestra

Infographic: Do email marketers spend too much time on creative?

…& not enough on optimisation For those asking just where the time is being spent on email campaigns, new research reveals the answer, and highlights changing behaviour from six years ago. The Adestra/Econsultancy Email Marketing Industry Census 2013* surveyed over 1300 email marketers in the UK and looked to breakdown time spent on different activities.…

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